In other exciting news, we are thrilled to announce the acquisition of our long-term partner, Fresh Relevance. With this move, we are able to provide you with the best CXDP experience, empowering you to consistently deliver customer experiences that go beyond expectations. Read more about it here.

There’s a lot to cover, so let’s get started.

Save time and do more with WinstonAI

WinstonAI, Dotdigital’s marketing intelligence engine, has continued to grow and evolve. From send time optimization and product recommendations, to generative AI assistance, WinstonAI is on hand to make your work life easier. And with this release we’re adding even more features to our generative AI capabilities, helping you streamline your campaign creation process.

Grammar and spell check

What is it?

Built into the campaign builder, WinstonAI will scan your campaign content and provide a spelling and grammar check across email, SMS, surveys, and pages and forms. This will let you know of any errors found and offer suggestions, leaving you in control to adopt as you see fit.

WinstonAI is powered by GPT and our partnership with Microsoft ensures that all data is always secure.

Why is it important?

WinstonAI grammar and spell check allows you to save time, so you can focus on the more creative and important elements of your campaign.

• Reduce time spent proofing campaigns
• Streamline sign-off processes
• Communicate with confidence
• Reduce typos and grammar errors
• Keep standards high and maintain brand reputation
• Spend more time focusing on creative and strategic elements of your campaign

How to get started

Our grammar and spell checker, powered by WinstonAI is now available within the campaign builder. To note, if you don’t want to utilize WinstonAI, there is a toggle option to disable WinstonAI suggestions, so you always have complete control.

SMS in one-click

What is it?

This new WinstonAI feature enables you to easily convert email campaigns into SMS messages with just one click. WinstonAI will do all of the hard work for you and suggest an SMS campaign with copy that is aligned with the message of your email campaign.

Why is it important?

A cross-channel approach is key, and SMS adds a lot of value to your marketing mix. With incredible engagement rates, 60% of SMS are read within 1-5 minutes, and the ability to cut through the noise of a busy inbox, SMS campaigns should be a part of your marketing strategy.

This new feature means you can focus on the message first, and the channel second. Creating SMS has never been this easy, allowing you to increase your reach in no time at all

• Save time and drive far more engagement with just one click
• Deliver cross-channel experiences in seconds
• Focus on creating your message first, and channel second

How to get started

When you’ve finished writing your email in our campaign builder, simply click on the WinstonAI icon and select “convert to SMS”. You’ll then find the suggested SMS campaign in the SMS editor and all that’s left to do is hit send. If you’re not sending SMS yet, start by setting up a free trial in your account.

Shorten SMS

What is it?

Ever written the perfect SMS campaign only to realise that you’ve gone over the character limit? WinstonAI can now analyze your text and provide a shortened version that is suitable for mobile messaging while retaining the essentials of your original content.

Why is it important?

Adhering to the 160-character count limit for SMS texts is crucial to avoid sending multiple consecutive messages and impacting your billing. The WinstonAI shorten SMS feature simplifies the task of condensing lengthy messages, without losing their core meaning. You will also receive the character count of the shortened message.

How to get started

You’ll find the WinstonAI Shorten SMS tool in the SMS campaign editor. Simply click on the WinstonAI icon and select “shorten message” to receive your alternative text.

Elevate your strategy with enhanced SMS

SMS is a great tool to have in your cross-channel strategy. It lands in the palm of your customers’ hand and gets the message across in rapid time. This release we’re launching a host of improvements to your SMS experience. This includes making SMS campaign creation easier, offering improved SMS number capture, and delivering detailed new reporting.

Advanced revenue attribution for SMS

What is it?

Get more insight into campaign performance with our new advanced revenue attribution for SMS. By tracking both direct and assisted campaign revenue, you can now easily identify how different touchpoints are performing throughout the customer journey. This is already available for email and now we’ve added the capability to SMS to ensure you can effectively report on campaign performance across both channels.

Why is it important?

Customer journeys are anything but linear and each touchpoint deserves recognition. ROI is a crucial metric for any business so reliable, detailed reporting is key. A comprehensive understanding of the marketing journey and every individual campaign’s impact is invaluable for managing budgets, future campaign planning, and campaign optimization.

How to get started

Find out more about our revenue attribution models in the help center. To benefit from assisted revenue attribution you must be on a CXDP or Amplify package.

Commerce SMS capture

What is it?

Consumers are shopping on mobile devices more than ever before, so we’re making it easier for our ecommerce partners to maximize every conversion opportunity. Merchants using Magento, Shopware, Shopify, or WooCommerce can now capture SMS numbers as part of the check-out process. Shopify merchants are also able to offer an SMS-only checkout to their customers.

Why is it important?

Embrace the mobile shopping trend by integrating SMS capture at checkout and letting consumers decide how they want to be contacted, keeping your brand connected to the pulse of the customer.

• Acquire more marketing contacts that are opted-in to receiving SMS.
• SMS checkout allows customers to complete their purchases faster.
• Send tailored mobile offers and discounts via SMS.
• Send order updates directly via text messages keeping shoppers informed throughout the whole purchase process, leading to higher satisfaction.

How to get started

You must be a merchant using either Shopify, Magento, Shopware, or WooCommerce and SMS. Head to the help center and search for your ecommerce platform to find out more.

Think bigger with extensive integrations

Our integrations allow you to bring your whole customer journey together and share data every step of the way to better inform your marketing strategy. We know how important fast, accurate data flows are, so we made our API even better.

New integrations area in Dotdigital

What is it?

In our new integrations area you will find a comprehensive directory of all of Dotdigital’s tech integrations, including Dotdigital-built, verified partner and app extensions such as Facebook and Google ads. The integrations area is categorized and has search and filtering functionality, plus each integration will have a profile with a description along with instructions on how to install.

Why is it important?

A core part of our offering as a CXDP is our ability to connect with your entire marketing stack. You can now easily find the integrations you need to create a seamless customer experience that delivers conversions and improves ROI.

• One centralized database for improved visibility and connectivity.
• Have the confidence that the integration you’re reviewing is either Dotdigital built or verified, making choosing new tech easier.
• Discover the steps needed to self-install, or how to get in touch with our partners.

How to get started

You can visit the new integrations area from your Dotdigital account. Not a customer? You can also check out our integrations in the partner directory here.

API V3 and improved rate limits

What is it?

Our all-new API offers a top-of-class CXDP experience. Whether you’re wanting to push data into Dotdigital or send it back to other systems, this new API is changing the game. We’ve also enabled higher rate limits for our existing APIs.

Built with the latest RESTful technology, with service versioning embedded from the start, our family of APIs allow you to:

• Integrate quickly with any other system
• Make up to 6,000 calls per minute so data will always be up to date
• Read data in 30ms – that’s five times faster than you can blink

Why is it important?

These new services are the first of a new batch that will be focused on ensuring our customers and partners can integrate even more seamlessly with Dotdigital. This enables you to freely exchange data which in turn drives incredible customer journeys using our communications and automation capabilities.

• Our CXDP allows high-speed data access without burdensome rate limits.
• Sync insight data as you can now retrieve all modified records since your last call.
• Contacts can be identified using any identifier for improved visibility.
• Consolidate many API calls into one by optionally including other contact related data when getting your contact details.

How to get started

Visit the Dotdigital Developer hub for all information relating to our APIs.

The new Dotdigital is now available to all customers

We’ve spent the last few years re-building Dotdigital from the ground up to be able to offer you the functionality of a powerful data platform, paired with our customer experience and marketing automation tools. In short, Dotdigital is now a CXDP.

What is it?

We’ve kept all the things you already love about Dotdigital, and amplified them. Built on our core values of sustainability, privacy, and security, we are continuing to grow the platform to support your business in even more areas.

Dotdigital’s data platform functionality combines email and SMS data to create a unified, single source of truth for your contacts. Unified contacts allows you to bring your data into one place, enabling you to build a deeper connection with your audience.

Why is it important?

Unified contacts, gives you more insights than ever before – all in one place. You now have more ways to identify customers, so you can match up associated data with identifiers including (email, mobile number, and unique contact ID).

A joined-up customer data platform allows you to create an engaging, cohesive customer journey. In today’s market, going beyond the expected is key for brands who want to stand out, be memorable, and offer an exceptional experience.

• Engage with your customers on their preferred channels for optimal engagement and an improved customer experience.
• Deliver a seamless cross-channel experience with multiple touchpoints across the customer journey.
• Gain a 360° view of your contacts to better understand them enabling you to market directly to their interests.
• Deliver campaigns that engage at scale with hyper-personalization techniques and tools that appeal to your audience.

How to get started

We’ve done all the work, unified contacts is now a part of your Dotdigital account from today.

Other key updates

New look and feel: homepage and better UI

You’ll notice a new, refreshed homepage now featuring key performance metrics and personalized recommendations to help you identify key opportunities and effectively manage your to-do list. We’ve also upgraded our navigation and redesigned the SMS editor, making the platform easier and more intuitive to use.

A Dotdigital PWA

We’ve developed our own progressive web app (PWA) for the Dotdigital platform. This app makes it easier for you to access the Dotdigital platform. Simply pin the new app to your task bar at the bottom of your screen for instant, easy access. Head to the help center to find out more.

Shopware multi-store support

Shopware merchants can now connect multiple storefronts to one Dotdigital account in order to communicate with customers more effectively. Having a multi-store setup connected to one back end store can save time and admin work, this is especially valuable for ecommerce merchants that serve multiple countries.

App blocks for partners

The new partner app blocks enable to partners to build their own blocks for customers to use in the EasyEditor. This gives you more control and flexibility over what layouts you use in your campaigns. Plus, automatically matching campaign style functionality saves you time by removing the need to manually adjust the style via the code.

SMS regulations for Singapore

In order to send SMS in Singapore, marketing providers need to be able to block incorrectly formatted sender IDs, as these are considered a risk for illegitimate messages. Our latest update supports this change – get in touch with your Customer Success representative to enable the change in your account.

At Dotdigital we know it’s hard to keep up with the sending rules and regulations of different countries. We keep on top of it for you so that you can continue to send SMS in 220+ countries across the globe confidently.

Improved login experience

We’re increasing the login inactivity window from 2 hours to 3 days. So you can go away for a long lunch or even a long weekend, without being logged out of the platform.

Join the webinar

As we began planning this release, we knew it was vital that we understand the challenges you’ll be facing soon. That meant thinking about the economic uncertainty facing marketing teams around the world.  

So, with this release, we bring you advanced features to navigate the rocky road ahead. The threat of a global recession is looming over economies everywhere. As intelligent marketers you need to be able to: 

• Demonstrate the ROI of your marketing efforts 
• Report on successes and optimize where necessary 
• Reach audiences at the right moment to drive conversion 
• Generate new leads efficiently and effectively 
• Adapt to the changing demands of your audience 

Our latest feature update aims to make all this possible and so much more.  

Let’s dive in.  

Multi-touch revenue attribution 

From today, you will be able to gain greater insights into the customer journey and demonstrate the genuine value delivered by your marketing efforts.  

How has Dotdigital’s revenue attribution changed?  

Dotdigital’s previous advanced revenue attribution feature was an inference-based, last-click model. This model attributed the completion of a sale to the final engagement point customers made when purchasing from you.  

How does multi-touch attribution work?  

Our new multi-touch revenue attribution model goes even further by taking into account all touchpoints in your customers’ journey and assigning credit to each. By assigning “assisted revenue” to each email campaign your customer interacted with before a purchase you will get a holistic understanding of the marketing lifecycle and can demonstrate the full value of your efforts. 

Why is multi-touch revenue attribution important?  

Multi-touch revenue attribution gives you an overview of what campaigns have the highest level of influence on each sale you make.  

There is an argument that first- or last-touch is more important. First-touch attributes value to the product, page, offering, or campaign that first attracted your customer. Last-touch focuses on the moment when a customer commits to purchasing from your business. It’s simpler, certainly, but simple isn’t always the best. 

Only focusing on first- or last-touch revenue attribution could result in you planning your marketing spend based on skewed data. Multi-touch attribution gives credit where credit’s due. First- and last-touch attribution doesn’t explain how a customer can land on your website looking at Crockpots but ends up purchasing an Air Fryer. Multi-touch does, and it reveals the value behind every stage of your marketing campaign.  

The insights you’ll gain from using multi-touch attribution will enable you to make more effective and efficient decisions when it comes to the allocation of budgets, plus the planning of your future campaigns. And as a bonus, it allows you to tweak those campaigns already in action.  

How to get started with multi-touch attribution 

Our new multi-touch revenue attribution feature is available to all ecommerce marketers who have access to the ecommerce area of Dotdigital.  

Facebook lead ads  

In our latest update, you can now sync contacts from your Facebook lead ads directly into your Dotdigital account. This means you can now easily add them to nurture and re-engagement campaigns to efficiently grow your marketing lists and engage new audiences.  

How does Dotdigital’s new Facebook ad sync work?  

Dotdigitial’s new integration with Facebook lead ads sync contacts automatically from your Facebook account into your Dotdigital account. Live lead ads on Facebook are linked to an ‘instant form’ which collects customer information such as email, phone number, and custom preferences. Once they’ve clicked on your advert and filled in this form, data is seamlessly synced, so you have everything you need to deliver personalized marketing. 

How will Facebook ads sync improve your marketing?  

With an economic downturn facing consumers all over the world, they’re becoming understandably picky about where and with whom they spend their money. Simultaneously, with budget cuts looming and attention focusing on profits and ROI, you need to rethink your acquisition strategies to make them more cost-efficient.  

Our new integration with Facebook lead ads makes it easier for you to pivot and discover new customers and bring them into your marketing audience. With it, you can:  

• Identify potential new customers for your business 
• Collect vital subscriber information for personalized communications  
• Understand the behaviors and interests of your potential clients
• Encourage the download of brochures or whitepapers 
• Get prospects to enroll in your automation programs 

All-in-all, this update will save your team time and money by removing all manual workflows and providing you with the vital information you need to deliver conversion-driving campaigns.  

How to get started with Facebook lead ads 

Good news, our Facebook lead ads integration is ready to go. All you need to do to get started is go into your Dotdigital account and install the integration from the self-serve integration tab, in the “social” section. After this, you can connect your business’ Facebook account to Dotdigital by logging into your brand’s Facebook account and begin syncing data. 

Shopify Hydrogen 

The pressure is on for ecommerce brands to stand out from the crowd and meet customers where they are – on any device. Hydrogen, Shopify’s headless commerce framework, makes this possible. For this release, we’re giving existing Shopify merchants early access to our brand-new Hydrogen integration.  

How does Dotdigital work with headless commerce solutions?  

Headless commerce solutions separate your frontend store from the backend to deliver more agile and consistent experiences for customers. Traditional commerce solutions can connect with third-party integrations but can cause problems to the storefront due to poor architecture or code bloat. This problem is solved with headless commerce which allows data to flow seamlessly from both the front and backend into Dotdigital.  

How to achieve a seamless marketing-to-store handover?  

Dotdigital’s new toolkit for Shopify Hydrogen means you can now craft outstanding customer experiences that range from their first touchpoint to their final purchase and beyond. Simply set up the integration, enable the automatic data flow, and reap the benefit from Dotdigital’s suite of ecommerce features.  

What does early access to Dotdigital’s Hydrogen integration mean for Shopify merchants?  

By giving Shopify merchants access to a live demo Hydrogen storefront, we want to make the transition to headless commerce as smooth as possible for our customers.  

This means, rather than having to start from scratch, you’ll be able to see how we’ve set up programs such as an abandoned cart, web behavior tracking, and live chat in a Hydrogen-powered store. Through this, you’ll be able to set up your store and store-based automations quicker and easier than starting from square one.  

How to get started with the Hydrogen integration 

When we’re Hydrogen-ready be able to find us in the Shopify app store. Our partners and developers can get their hands on the toolkit through GitHub. For more information, check in with your Customer Success Manager or Sales representative.  

Push notifications 

Catching the attention of your customers is not an easy feat. At Dotdigital, we understand this, and that’s why our platform helps you tap into and automate every channel at your fingertips. In this release, we’ve made some important changes to push notifications to ensure they work for you, every time. 

How have we improved push notifications? 

Push notifications aren’t new, but they haven’t always been the most seamless of experiences for many customers. Think of that moment when your favorite fast-food delivery service sends you a discount to be used that very day. You click on the notification but nothing happens. There’s no link to what they told you about.  

So, what have we done about it? We’ve enabled deep linking for your notifications. That means customers who click on your notification will be taken directly to the appropriate page. That 15% discount can finally be claimed and conversions will increase. 

As well as improving deep linking, we’ve enabled the ability for notifications to link directly to a website or landing page if the deep linking function doesn’t give the experience you want. Reporting on all campaigns is essential, no matter the channel, so we’ve ensured you can get full analytics of your push campaigns. By monitoring your push notification interaction rates you can use your performance data to optimize your campaigns. 

How to get started with Push notifications? 

If you’re new to push or want to find out more about how to get started with Dotdigital’s push functionality, you can read all about it in our help center. 

Also coming in this release 

Consolidated analytics 

Account analytics for email and SMS provides you with a bird’s-eye view of your account in one place. This enables you to easily see performance stats across the board. All your KPIs are available at-a-glance, with the ability to deep dive into your results to optimize your marketing for standout results. Previously launched as cross-account analytics our new consolidated analytics is now available for all, to give you better insight into your overall performance. 

As part of this, the previous email-focused dashboard is being replaced with an analytics landing page which will include data for SMS as well as email. 

Tagging and filtering 

When cross-account analytics first launched in May 2022, it gave businesses with multiple child accounts the ability to pull together insights from various accounts. In this update, we have launched the ability to tag and group your accounts with custom tags, giving you the ability to filter and compare campaign performance in a way that matters most to you.  

The new integration enables joint customers to take advantage of reviews in campaigns by creating highly personalized and targeted messaging that boosts engagement. This is done by handing a loudspeaker to brand loyalists and champions, to help them share their love of brands and products with other potential customers. 

“We’ve been long-time partners with Dotdigital, focused on our shared mission to help merchants create unique and personalized customer experiences.

“After seeing a lot of success over the years with the Yotpo-built Loyalty & Referrals integration, it was only a matter of time until we added Reviews & Ratings. We are excited that Dotdigital took the initiative and brought it to life.

“The new synergies allow our shared merchants to seamlessly create a truly connected tech stack that boosts results. And the timing couldn’t be more important.”

Itai Bengal, Director of Product Partnerships, Yotpo

“This latest integration with Yotpo shows our commitment to working closely with our partners to  offer our customers the very best product.

“It takes the original Loyalty & Referrals integration with Yotpo and develops it a step further. Now customers can pull UGC-based reviews into their marketing and support their goals of creating highly personalized marketing content at a time when businesses need to push the boundaries of their customer engagement.”

Steve Shaw, CTO, Dotdigital

How can reviews drive conversions?

So why is user-generated content (UGC), such as reviews, so important to brands? Well – quite simply, reviews are one of the most important elements of a new buyer’s journey. Let’s look at some details:

• 93% of consumers say their purchasing decisions are influenced by online reviews
• 84% say that they trust online reviews as much as they do a personal recommendation from a friend or family member
• 68% are willing to pay more for a product with a higher review rating
• 49% see reviews as an absolute must-have when it comes to purchasing a product

We can see that UGC is an incredibly important piece of the puzzle that brands need to get right, particularly since the introduction of social media. Brands now need to be seen online as well as in traditional advertising spaces. This in turn leads to brands fighting for their share of audience attention, taking place 24/7, 365 days a year.

Trust leads to loyalty, which leads to sales

Yotpo is an organization founded with a mission to provide brands with everything they need to create winning customer experiences from discovery to purchase.

It helps brands enable advocacy by leveraging social proof to increase trust and sales. Once trust has been built and the consumer makes their first purchase, Yotpo powers loyalty programs that can turn customers into longtime brand advocates. In turn, this will increase customer lifetime value (CLV) and – with its latest Subscription product – build a recurring revenue stream for brands.

We all know that customer advocacy and retention are incredibly important, no matter which sector or area your business operates in. You may sell a product that a customer buys once in a lifetime, but their review of that product can help attract new customers and keep the cycle going on and on.

It’s estimated that it takes twice as much work to gain a new customer as it does to retain an existing one. Reviews about your brand or product can help encourage potential customers to buy-in into your brand, products, and services, and become a customer.

Reviews and other UGC are probably the most authentic type of content available to help promote brands. It’s unscripted and a first-hand review directly from a customer – either positive or negative. UGC is the 21st-century word-of-mouth referral and enables customers to directly participate in the growth of their favorite brands, rather than sitting on the sidelines.

How does the Yotpo Reviews and Dotdigital integration work?

The integration between Dotdigital and Yotpo Reviews enables joint customers the ability to create campaigns and automated programs that are based on the review score a consumer left.

By proactively following up on negative reviews, brands can fix issues and reward their shoppers, making them more likely to come back. On the flip side, thanking customers for positive reviews, or segmenting consumers by recent positive reviews, allows them to drive more engagement in social posts and, ultimately purchases.

Combined with the Yotpo Loyalty & Referrals integration, merchants can promote their referrals page to customers, provide a meaningful and cost-effective customer acquisition channel, and reward purchases and reviews with loyalty points, turning consumers into loyal brand advocates.

With out-of-the-box campaigns available, customers are able to get up and running quickly, but also have the option to further develop campaigns based on advanced segmentation based on Yotpo Reviews data. 

Virtual Joais, a Brazil-based jeweler set up a program using Yotpo Reviews and Dotdigital with great success:

“We created a program with two emails in order to analyze our buyer personas. At first, the emails were only directed to people who had recently made a purchase on our website, but the program was not working as expected.

“As soon as we received the email about the Yotpo integration with Dotdigital, we had the idea of adding the segment of people who left a 5-star review on Yotpo and it worked very well. In just a few days we saw much more engagement, had the answers we needed and were able to analyze our Buyer Personas.“

Letícia Lessa, Marketing Analyst, Virtual Joias

To find out more about Yotpo and the Dotdigital integration, you can head to their website to find further resources about how to get set up, and how the integration can work for you and your brand.