5 tactics for better
email practice
We evaluated 100 global brands to uncover the key email marketing tactics you need to improve customer experience and drive conversions.
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Email marketing and the customer experience
No matter your business, whether you’re in the commerce space, not-for-profit, or anything in between, your marketing is designed to create conversions.
Email is a core channel to drive conversions. You’re able to create customized, targeted, and personalized communications en masse, which to the recipient feel unique and relevant. Businesses with superior customer experiences increase their revenue five times faster than their competitors.
This guide will explain the five tactics you need to employ to create a superior email experience for your customers that will lead to successful marketing campaigns, which in turn creates increased customer satisfaction and conversion.
