Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Customer acquisition
Grow your audience with genius customer acquisition technology
Never let a potential customer pass you by. Dotdigital’s intuitive customer acquisition tools give you everything you need to capture new customers, and nurture them into instant fans.
Land every opportunity
Acquisition ready landing pages and forms
Dotdigital’s drag-and-drop editor means you can create webpages instantly, with no development resources required. Utilize Dotdigital’s ready-made templates to get started straight away, or easily create your own. Combine landing pages with customer acquisition campaigns to keep the new customer journey flowing while the lead is highly engaged.
Forms for customer acquisition
Enrich your customer database with forms
Create forms for any stage of the customer lifecycle and embed them on Dotdigital pages or display as popovers. Present new customers with a form, and known customers with surveys, preference centers, and even competitions to increase engagement. Autofill allows customers to pick up where they left off, boosting completion rates.
Seamless Lead Generation
One-click Facebook Lead Ads data sync
Instantly sync your Facebook Lead Ads data to create personalized journeys that nurture new contacts. Capture the world's biggest social media audience and engage them with personalized marketing automation that keeps them coming back.
Marketing preferences made simple
Custom preference centers for rich insight
Preference centers allow your customers to tell you what they’re interested in. Choose from Dotdigital’s prebuilt options, or create a custom version. Use this data to personalize your customer acquisition campaigns and segment your audience, resulting in highly-engaged, happy customers that are less likely to hit unsubscribe.
Live chat for growth
Convert positive experiences into acquisition
Not only does live chat empower businesses to deliver better customer experiences and solve customer queries, it can also be used to acquire new contacts. Dotdigital Chat lets you seamlessly capture marketing consent with a high conversion rate by integrating forms into the service mix.
