Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Artificial intelligence marketing
Uncover your next revenue opportunities with AI
AI is here to make your life easier. Able to process huge amounts of data, Dotdigital's AI is here to find opportunities you'd never have the time to spot yourself.
Generative AI
Enhance creativity with AI-powered insights
Tap into generative AI tools to receive subject lines and content recommendations so you can focus on what matters most: creativity. Powered by WinstonAI and seamlessly integrated into our campaign builder, our AI analyzes past content to produce relevant recommendations tailored to you.
Cross-channel power
Transform email content and optimize SMS
Leverage the power of WinstonAI to unlock the true potential of cross-channel messaging. Convert email campaigns into catchy SMS messages with the one-click email to SMS conversion tool. WinstonAI also takes care of shortening any SMS text that exceeds the 160-character count limit.
Predictive Analytics
Empower data-driven decisions with predictive analytics
Our advanced machine learning algorithms help you be proactive, make data-driven decisions, identify engagement opportunities, and prevent churn. Actionable predictive analytics make it easy for you to reward future high-spenders and nail your campaign timing, every time.
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Product recommendations
AI technology for irresistible content
Drag and drop product recommendations into emails and landing pages for personalized customer experiences at scale. Our AI does the hard work for you, showcasing 'lookalike', 'also bought', and 'trending' products to increase your AOV. The tech will deliver whatever you need with unlimited filtering possibilities, preview options, and multi-catalog selection.
Machine learning
No more manual data crunching
Dotdigital’s in-house team of data scientists work to ensure our machine-learning and predictive data models are always optimized. Our algorithms are built with our customers in mind. All our predictive recommendation outputs can be easily checked against any contact at recommendation level or in Single customer view.
Timing is everything
Always on time with send time optimization
Send time optimization (STO) means your campaigns will land in your customers' inboxes, right when they’re most likely to engage. More than just location data, STO is based on engagement behavior. Remove the guesswork, and relax in the knowledge that your campaigns, including triggered campaigns, will land exactly when they should.
Product data enrichment
AI-powered product analysis
Our powerful AI technology analyzes your product images and URLs to extract product characteristics like type, color, descriptive label, keywords, and more. This information can then be used as tags to create product recommendations. One click will save hours of time while delivering improved product data.
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Talk to us about using AI in your marketing
With Dotdigital you can engage your customers, wherever they are. Elevate your marketing across key channels from inception to optimization using advanced ai marketing tools. Turn customer data into meaningful experiences that go beyond the expected.
Talk to us to see how Dotdigital helps you:
- Unify and enrich your customer data
- Surface actionable analytics and insights
- Orchestrate AI-powered cross-channel campaigns
