Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
B2B marketing
Extend your reach and level up your marketing funnel
Stand out with beautifully designed cross-channel campaigns thanks to intelligent reporting. Dotdigital has all the tools you need to acquire new leads and nurture them into loyal customers.
Expertly crafted campaigns
Create compelling B2B campaigns in minutes
Create effective marketing campaigns using our intuitive drag-and-drop editor. Our campaign creation features are optimized for maximum usability. Easily create winning campaigns on all channels with our easy editor, with no coding or developer resources required.
Maximize your B2B leads
Smart contact scoring for better lead nurturing
Automatically score and rank contacts based on their engagement. You can customize the scoring rules and points so that they’re perfect for your business. Use lead scores to trigger campaigns and programs, enroll customers into address books, drive dynamic content, update scores in your CRM, and notify sales teams of a new opportunity.
CRM integrations
Seamlessly sync data with CRM integrations
Dotdigital works with leading CRM platforms such as Microsoft Dynamics and Salesforce, and our open API allows bespoke integrations to suit your business. Keep a close eye on all marketing activity and performance as the data flows between platforms to keep the customer record accurate, no matter where you access it.
Security taken seriously
Data security tools to keep you compliant
At Dotdigital we know how important your data is, and the way it’s handled. As an ISO 27001-accredited business, our strict compliance means you can operate effectively with tight security measures in place. Your B2B partners can rest assured that all data is treated with the utmost care and respect.
A winning collaboration
Frictionless cross-team collaboration
Dotdigital is built to support multiple team structures and team members. The team management area in Dotdigital allows account owners to grant or remove specific user permissions with ease. Plus, parent and child account structures allow multi-brand and multi-region brands to manage separate accounts. All while supporting collaboration where it counts, like with Cross-account analytics.
