Cross-channel marketing

Reach all your customers on their favorite channels

Having a broad range of channel touchpoints is key for brands who want to connect with always-on consumers. Adding more channels to your marketing mix is essential for success.

Seamless customer journey

Channels for every stage of the customer lifecycle

Dotdigital's marketing automation software allows you to build 1:1 interactions at scale. Trigger personalized email, SMS, and social messages to be delivered on the right channels across the customer journey using our insights, analytics, and opportunities dashboards. Implementing cross-channel marketing has never been so easy.

Cross-channel marketing simplified

Email marketing

Email marketing: the best channel for ROI

Email is the heavyweight champion of marketing channels. Customers and prospects actively opt-in to receive news and updates from your business. That makes email marketing the backbone of every seamless cross-channel journey. So, you must make it memorable. Using marketing automation, personalization, and segmentation, you can deliver intuitively tailored content guaranteed to convert. 

SMS marketing

Inspire customers to convert with SMS marketing

As a standalone broadcast channel, the reach of SMS is unparalleled. But, as a part of your cross-channel marketing strategy, SMS is unstoppable. SMS integrates seamlessly with the rest of your marketing channels. Combined with customer insights and segment analytics, you can easily identify customers who are most likely to convert via SMS.

Social media marketing

Grow, convert, and retain more with retargeting

Acquire and convert more customers using Dotdigital's wide range of social media marketing tools. You can grow marketing lists using Facebook Lead Ads which makes acquisition easy and reduces drop-offs. Our social audience connectors enable you to retarget customers across ad networks with relevant and personalized ads after they leave your site.

WhatsApp messaging

2-way conversations with your favorite customers

Deliver valuable experiences and connect with customers 1:1 using WhatsApp. With over 2 billion active users across 100+ countries, WhatsApp is the most popular messaging app in the world. Send personalized promotional and transactional messages that boost conversion and make experiences seamless.

Live chat

Break down barriers on the path to conversion

Live chat removes barriers to sales, increases customer satisfaction, and builds better customer relationships. As part of our data-driven, customer-centric platform your chat agents can access relevant customer insight to ensure customers experience a seamless journey.

Push notifications

Stay top-of-mind with timely push notifications

Deliver impeccably timed mobile app push notifications triggered by customer behavior or designed to complement your campaign goals. Capture attention spans with time-sensitive messages that call customers to action whilst deep-linking helps you surface areas of your app that are in need of attention.

Delight your customers across channels