Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Cross-channel marketing
Reach all your customers on their favorite channels
Having a broad range of channel touchpoints is key for brands who want to connect with always-on consumers. Adding more channels to your marketing mix is essential for success.
Seamless customer journey
Channels for every stage of the customer lifecycle
Dotdigital's marketing automation software allows you to build 1:1 interactions at scale. Trigger personalized email, SMS, and social messages to be delivered on the right channels across the customer journey using our insights, analytics, and opportunities dashboards. Implementing cross-channel marketing has never been so easy.
Cross-channel marketing simplified
Email marketing
Email marketing: the best channel for ROI
SMS marketing
Inspire customers to convert with SMS marketing
As a standalone broadcast channel, the reach of SMS is unparalleled. But, as a part of your cross-channel marketing strategy, SMS is unstoppable. SMS integrates seamlessly with the rest of your marketing channels. Combined with customer insights and segment analytics, you can easily identify customers who are most likely to convert via SMS.
Social media marketing
Grow, convert, and retain more with retargeting
Acquire and convert more customers using Dotdigital's wide range of social media marketing tools. You can grow marketing lists using Facebook Lead Ads which makes acquisition easy and reduces drop-offs. Our social audience connectors enable you to retarget customers across ad networks with relevant and personalized ads after they leave your site.
WhatsApp messaging
2-way conversations with your favorite customers
Deliver valuable experiences and connect with customers 1:1 using WhatsApp. With over 2 billion active users across 100+ countries, WhatsApp is the most popular messaging app in the world. Send personalized promotional and transactional messages that boost conversion and make experiences seamless.
Live chat
Break down barriers on the path to conversion
Live chat removes barriers to sales, increases customer satisfaction, and builds better customer relationships. As part of our data-driven, customer-centric platform your chat agents can access relevant customer insight to ensure customers experience a seamless journey.
Push notifications
Stay top-of-mind with timely push notifications
Deliver impeccably timed mobile app push notifications triggered by customer behavior or designed to complement your campaign goals. Capture attention spans with time-sensitive messages that call customers to action whilst deep-linking helps you surface areas of your app that are in need of attention.
