Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Ecommerce marketing
Ecommerce marketing that turns visitors into loyal customers
Place store and customer data at the forefront of your ecommerce marketing strategy with Dotdigital. Fuse cross-channel marketing with 1:1 personalization to drive ROI and customer loyalty.
Seamless integrations
Create seamless CX with intelligent integrations
Centralize your customer data with our powerful commerce integrations. Personalize customer experiences with vital real-time shopper insights at your fingertips. Create engaging transactional email and SMS marketing campaigns that keep your brand top of mind and your customers shopping more often.
Intent-based automations
Re-engage and retain your shoppers
With Dotdigital’s web behavior tracking you can turn window shoppers into repeat customers. Triggered abandoned cart or back-in-stock automations will see your conversion rates and sales numbers hitting new heights. What’s more, your cart revenue data is stored and presented in our sophisticated abandoned cart reports.
Smarter product marketing
Put your products where your customers are
Providing a personalized customer experience at scale has never been easier with Dotdigital’s dynamic product recommendations. Fuel your campaigns with best sellers, most viewed, or trending products to increase sales and boost ROI. Plus, our intuitive AI-powered product recommendations will see your stock flying off the shelves.
Getting personal
Multiple stores and brands, one marketing platform
Take the complexity out of scaling your digital marketing with flexible multi-store management within one Dotdigital account. Deliver marketing to your customers in their local time and language, and sell your products in their currency. With our currency auto-conversion and over 20 languages, you can add loyalty-driving personalization to your customers across the globe.
Data segmentation
Next-level engagement with smart segementation
The Opportunities dashboard (powered by eRFM) helps marketers keep an eye on shopper intent and realize real-time revenue opportunities. Our hyper-intelligent model layers as-it-happens engagement data on top of order data to create strategy-informing dashboards.
Commerce intelligence
Ecommerce marketing insights at your fingertips
Dotdigital’s full suite of commerce marketing reporting dashboards arm teams with actionable insights to drive store revenue. Our Retail, Customer, and Opportunities dashboards help you keep track of ROI with revenue attribution, highlight contact-level marketing opportunities, and build new target audience lists from your data reports.
