Dotdigital blog

Dotdigital acquires Fresh Relevance

Dotdigital’s acquisition strengthens our mission to help marketers exceed customer expectations with an all-in-one customer experience and data platform.

I am thrilled to announce that the Dotdigital Group, the parent company of Dotdigital, has successfully completed the acquisition of Fresh Relevance, a leading vendor of cross-channel personalization technology. This acquisition will strengthen Dotdigital’s mission to empower marketers to exceed their customers’ expectations with an all-in-one customer experience and data platform (CXDP).

We know that in today’s increasingly competitive online retail environment, it’s crucial that brands deliver exceptional customer experiences. The responsibility to deliver good CX increasingly sits on the shoulders of marketers. We also know that consumers are loyal to brands that offer personalized, engaging experiences across the entire buyer journey—not least on their website.

By blending Dotdigital’s customer insight and cross-channel engagement capabilities with Fresh Relevance’s own cross-channel capabilities and especially its on-site personalization tools, we’re able to offer a solution that empowers marketing teams to drive excellent CX at every point in the customer journey.

Welcoming Fresh Relevance to the Dotdigital Group

For me, it’s an incredibly exciting time to be taking the combined business forward. We’ve worked with the Fresh Relevance team for years as partners and have similar values when it comes to how we innovate and how we take care of our people and customers.

The cultural alignment across our organizations gives me confidence that customers old and new will soon reap the benefits of a more tight-knit offering that doesn’t stop at traditional marketing channels.

As part of the Dotdigital group, Fresh Relevance will continue to operate under its existing brand and Mike Austin will retain a leadership position in his new role as SVP Personalization. Existing customers of Fresh Relevance will continue to enjoy the same levels of service as Dotdigital continues to invest in Fresh Relevance.

About Fresh Relevance

Fresh Relevance was launched in 2013 with a vision to optimize the customer journey and solve the challenges of data aggregation in the ecommerce space. Since then its offering has extended to personalize customer experiences across web, email, mobile app, SMS, and ads. Capabilities include triggered emails, product recommendations, onsite popovers, dynamic content, behavioral and geotargeting, optimization, and customer data management.

Fresh Relevance has more than 300 customers around the world spanning consumer and B2B ecommerce, and travel. Customers include Rip Curl, Dreams, Hoseasons, and Wowcher.

“Over the last ten years, Fresh Relevance and Dotdigital have built a very successful partnership, integrating our technologies to provide incredible value to our mutual customers. I couldn’t be more thrilled to be joining forces with Dotdigital, an organization whose values align so closely with ours. Bringing Fresh Relevance’s industry-leading cross-channel personalization capabilities to Dotdigital’s customer experience and data platform will help marketers better engage with their customers, drive repeat purchases, and build lifelong loyalty across all touch points. I’m proud of what the Fresh Relevance team has built and look forward to the next evolution of this market at Dotdigital.”

Mike Austin, CEO and Founder of Fresh Relevance and incoming SVP Personalization at Dotdigital

A partnership built on proven success

Dotdigital and Fresh Relevance have been long-time business partners and have a growing list of shared customers who already benefit from orchestrating seamless experiences across inboxes, message centers, and websites. We share similar values across our people, culture, and approach to innovation. We’re excited to continue building on this success.

Fresh Relevance already has a strong technical integration with Dotdigital that helps marketers drive engagement with contextual email content like weather feeds, social media feeds, individualized coupons, and web-scraped content. The integration allows users to trigger real-time marketing messages through Dotdigital from a range of Fresh Relevance event triggers including reduced price alerts, new stock availability, browse abandonment, and replenishment. The integration will continue to be available to existing and new customers shared by Dotdigital and Fresh Relevance.

With roots in marketing automation, Dotdigital and Fresh Relevance are experts in building innovative tech that helps marketing teams scale and boost ROI. Over time, we will take our combined strengths and continue to build solutions that empower marketers to build authentic, hyper-personalized customer experiences that are memorable and inspire loyalty. We also look forward to extending Fresh Relevance’s product offering geographically into the Americas and APAC markets.

We are excited about the future—and together with our new colleagues now look forward to delivering even better experiences for our customers, so they can deliver better experiences to theirs. Stay tuned for more updates as we embark on this new journey together!

Back to top

Recommended reading