Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
EDUCATION MARKETING
Ease of use plus smart functionality equals better results
Our powerful marketing tools help learning and education brands engage hungry minds. Connect with students and learners across multiple channels, from open days to enrollment and study.
How it works
Navigate the ongoing changes in learning and education with our flexible cross-channel marketing tool.
-
Action your CRM insight
Unlock your CRM data with our two-way preference sync. Then design stunning emails that inspire excitement and engagement.
-
Know who to target
Use our scoring and segmentation tools to meet learners and students at the right moments.
-
Create inspiring journeys
Drive valuable journeys of discovery with enriching educational content. Personalize through preferences and behaviors.
MARKETING TOOLS FOR EDUCATION MARKETERS
-
Connect with CRM
Our powerful integration with Microsoft Dynamics CRM helps you to build audience segments and automate important, time-sensitive workflows – delivering key messages to students and learners on the go.
-
Data
Gather your key data under one roof, dissect its valuable insight, and then use it to personalize your messages.
-
Segments
Filter contacts based on relevant data and build smart segments from which to target a multitude of target audiences.
-
Dynamic content
Personalize email and landing page content depending on contact data fields like location, course type, event attendance and more.
-
-
Lifecycle marketing
With your data under one roof you can start curating highly relevant messages that engage students, alumni, learners and academics. Connect with the right people on their favorite channels.
-
Channels
Create first-class experiences for learners, delivering timely emails, relevant SMS triggers, and important advice over live chat.
-
Personalization
Personalize your email content and creative, SMS messages and social ads using a variety of contact data.
-
Automation
From student nurture campaigns to course enrollment and support, trigger cross-channel campaigns and save valuable time.
-
-
Reporting and analytics
Surface valuable reporting and share with your team(s) and institution. Call out success stories, identify areas to improve, and drive your marketing forward.
-
Campaign analysis
Dissect the elements of your email marketing program. Compare metrics between campaigns and dates to pinpoint success.
-
Advanced tracking
Filter your contact lists to sharpen your segments and better target audience across multiple channels.
-
Program reporting
Find out which programs are working best and which need your attention, with our intuitive and instant reports.
-
-
Campaign optimization
Refine your lifecycle campaigns with contextual ads and uniquely tailored content. Connect with students at the right time with messages that mean something to them.
-
Facebook and Google ads
Retarget prospective students across Google and Facebook with hyper-relevant ads designed to lure them back to your site.
-
A/B and multivariate testing
Test two or more campaign variables and find out which combination will drive the best marketing results.
-
Advanced personalization
Inform your content with preferences, such as subject or training course, plus trigger timely messages after an event or webinar.
-
-
Marketing nurture
Once you’ve generated interest in your institution, nurture prospects with effective lifecycle marketing campaigns. Engage and convert them when the time’s right.
-
Contact scoring
Assign scores to contacts based on how suitable a candidate they are, plus how much they’ve engaged with your marketing.
-
Contact nurturing
Generate engagement with content that inspires learning and ambition, then maximize contact across multiple channels.
-
Triggered marketing
Use marketing triggers to get in touch with students and learners when they meet specific criteria.
-
PROFESSIONAL SERVICES FOR EDUCATION MARKETERS
Creative and innovative marketing minds, on hand to refresh your email design, build specialist automations, and craft strategies to inspire engagement and learning.
Onboarding
We’ll set you up without any hiccups – no fuss, no interruptions, just everything you need to go from day one.
Training
Get to know your new platform inside and out; our trainers will have you up to speed in no time at all.
Account Management
Dedicated account managers to help guide your strategy and build your cross-channel marketing program.
Customer Success
You can count on our team for platform advice, plus any questions you might have about your account and billing.
Support
Round-the-clock support seven days a week, wherever you are in the world.
Custom Technical Solutions
If you’re looking for a custom set-up hooking up multiple systems, look no further than our tech team who’ll work with you to sort it.
Creative Services
Engage students and learners with inspiring brand creative made custom for you.
Managed Services
De-stress your team: Let our in-house professionals design your campaigns, create your segments, and build your automations.
Deliverability
Get your emails to the right inboxes every time without fail. We have all the expertise to maximize your email performance.
Consultancy
Our consultants have tons of experience helping education brands maximize marketing engagements and returns.
What’s next?
Take a step in the right direction with Dotdigital, and discover how our intuitive tools can drive your marketing program forward.
-
Talk to us
Ask us all your questions about our platform and services and customers too. If we’re the right fit for you, we’ll tailor a plan for you designed for success.
-
Onboard with us
When you’re good to go, we’ll activate your account, action any tasks that are outstanding, and train your team so they can get the most out of the platform from day one.
-
Grow with us
Now’s the time to build, automate and optimize your campaigns. If you ever need any marketing support, advice, or services – just give us a shout and we’ll come running.
