Team Dotdigital

Here’s what some of them learned, about society, and themselves, and what they would like to share with you: Vernon Bennett, Account Executive Juneteenth is more than a date to...

From New York to London and Sydney, many of our team members would usually be marching at Pride in the coming weeks; but because of the COVID pandemic we need...

The recency, frequency, and monetary (RFM) persona model has been a useful tool for retailers and merchants for a while now...

The right color palette can shed light on previously hidden stories in your data. The wrong palette can obscure information.

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

There’s not a single minute to spare for marketers – especially this time of year. When we talk to our customers about their main obstacles, there’s one challenge comes up...

We’re ready to welcome your data to the three comma club.

Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not...

dotMailer’s step-by-step guide to planning and running successful Christmas email marketing campaigns. Unlike your last minute Christmas shopping, successful Christmas email marketing campaigns cannot be put off. Whether you work...

High-performing email marketing is a future-proof tool to win new contracts and drive your business forward. Basically, there are two types of online marketing: business-to-customer or b2c and business-to-business or...

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

When done correctly, email marketing is still one of the most efficient ways to promote your business online. In fact, a recent survey showed that every pound spent on email marketing last year generated more than thirty pounds in return. That’s more than with any other marketing channel, including the best ones.

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

Spamming has become one of the social evils affecting people’s lives in every aspect. Every second email user, be it businesses or their customers, receives unwanted emails daily or even...

One question seems to pops up again and again when talking to our PPC clients or prospects: should they be bidding on their own brand terms or not? So, I...

E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.

With all the publicity that surrounds it, you’ll no doubt be aware that today is Valentine’s Day, the day when we flock to the shops to invest in cards and...

When Tim Berners Lee created the first HTML code, he had no idea how important the Internet would become. Originally created by scientists at the Cern Hadron collider to share...

Research published by Experian shows that email marketing messages shared through social networking links deliver, on average, 5 times more forwards than an email with just a single ‘forward to...

In summary, a privacy policy sets out who you are, how you will collect, use and store personal data and how a customer/contact can control that use of their personal...

The use of video in email campaigns is an area email marketers should be wary of. The statistics speak for themselves. The 30 leading video and TV streaming websites attracted...