Clare Walker

What takes priority - reaching new customers, or looking after the loyal customers you already have? The truth is, I don’t think it’s a one or the other type of question and answer, it’s a little bit of both.

In this article I’ll be looking at what lifecycle marketing is and why it’s an essential marketing tool, particularly for your email marketing. I’ll also outline five different lifecycle strategies that you can implement within your dotdigital Engagement Cloud account.

Don’t be the brand that thinks the idea of post-purchase customer engagement is just the automatic emailing of a receipt