Gavin Laugenie

A touchdown on epic email Email marketing Whether you book the following Monday off or you struggle out of bed the next day, a spectacle of a sporting event is...

2022 goals and predictions Industry trends So, December, here again already, huh?! It feels like just the other day we were shopping for the perfect gifts for our loved ones,...

Open rate has been a core email metric for as long as the channel has been around. It certainly has its benefits, and of course, its disadvantages. But, like it or loathe it, the metric and how marketers report on their campaigns is about to change forever as Apple ushers in their latest update, iOS 15. Which begs the question, why do we put so much faith in it, and who really cares about open rates anyway?!

Juneteenth, has been celebrated by Black Americans since the late 1800s, an annual holiday commemorating the end of slavery in the United States. I only became aware of the day last year after the deaths of George Floyd and Breonna Taylor and as the BLM movement grew.

Last year dotdigital recognized the holiday and gave their employees the day off, and encouraged them to learn more about the day and what it really means. A few of us wrote a blog to document our collective learnings. In the same vein, we took a look at a year on how we may have changed and if at all the world around us has changed too.

Well, fifteen weeks flew by, didn't they?! So, just for context, we decided to enter the world of podcasts fifteen weeks ago. What a whirlwind it has been, and I might be completely biased, but what a stellar first season!

A long, long time ago, in a galaxy far, far away, I discovered the world of email marketing. Honestly, it wasn't that long ago, and Fulham isn't that far away. But it works for this blog so bear with me.

In 2018 it was announced that Stephen Lawrence Day will be celebrated every year on 22nd April to commemorate Stephen's life. We wanted to give dotdigital employees a space to reflect on thoughts and feelings stirred up when thinking of Stephen and the fight his mother has been on since 1993 when her son tragically lost his life.

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to...

At dotdigital, we’re used to creating content to inspire and empower marketers to engage in smarter, stronger ways. But, as we settled into 2021, we decided we wanted to create something...

So, the holiday season is almost upon us...If you haven't already prepped for it, what are you waiting for?! If you're at your wits' end, or want an injection of life into your 2020 holiday campaigns, then hopefully I have some ideas and tactics for you.

At dotmailer we’re all about giving you the hottest insights to help you get the most out of your email marketing. That’s why, for our ninth edition of Hitting the Mark, we’ve pushed the boundaries even further.