Natasha Lainsbury

How are brands using TikTok in their marketing? Marketing skills, Social media marketing Brands utilizing social media is nothing new. It’s a great way to interact with your audience and...

Email marketing for finance Email marketing Finance, a notoriously dry subject. You may think you need to keep things straightforward, to the point, and plain. But that’s not the case....

Earth Day at Dotdigital Dotdigital life, Sustainability At Dotdigital we are passionate about fighting the climate crisis. We’ve been working hard these past few years to reduce our own carbon...

Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.

How to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...

The ultimate guide to getting your email campaigns ‘best practice’ ready.

6 best practices for the perfect email design Email marketing You only have five seconds to grab your subscribers’ attention, so the design of your email is super important to...

6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

Customer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.

Modern-day marketers are having to navigate a data-driven world with a close eye and tight grip on their customers’ data. Since the implementation of GDPR on 25 May 2018, companies, are working harder to get information from customers. Control is firmly in the hands of the shopper. As a result, preference centers are now the secret tool for unbeatable customer engagement.

The subject lines that’ll convert every single time Email marketing … don’t exist. Sorry about that. BUT, clickbait subject lines do exist. (See what I did there?) Subject lines are...

A day in the life of an email marketer Marketing skills Email marketing, it’s said no one actively pursues it, we all landed in email marketing at some point in...

Email isn't going anywhere Email marketing Email can be a misunderstood, and sometimes, underestimated channel by those not in-the-know. Email as a platform has developed immensely over the past decade....

When Apple announced its iOS 15 update, it left email marketers shaken. No more opens, no more location data, no more real email addresses? Cue panic.

October is Black History Month in the UK, and we're looking back at the history of Black marketing and those who shaped it.

The nerves that accompany the final click of a campaign. Ever had to psych yourself up to finally hit ‘send’? It’s something a lot of marketers face, but honestly, it’s not something we talk about too often.