Skip Fidura

There are now less than eleven months to go before the implementation of GDPR, so here are the final three of the twelve things you should be thinking about.

With less than a year to go to be ready for GDPR, here are three more of the twelve things you ought to be thinking about.

With less than a year to go to be ready for GDPR, here are three more of the 12 things you might want to be thinking about.

GDPR 2018 WILL affect your business - but you can easily stay ahead of the curve by preparing early

So today is finally the day. The day that 46.5 million eligible voters decide whether the UK will remain part of the European Union. We should know whether we are in or out by the time we arrive at our desks tomorrow morning. One thing is certain, regardless of which way it goes our relationship with the rest of Europe will change from tomorrow. What will not change however, is how as marketers we approach email marketing.

My wife called me recently to ask my professional advice on subject lines. She manages a small email newsletter and uses the broadcast functionality within her web hosting platform (yes, ideally she would be using dotmailer but that is a conversation for another time).

Back in January 2012, the European Commission put forward its EU Data Protection Reform to make the continent fit for the digital age.

Dotdigital’s Client Services Director, Skip Fidura, takes time out to help you understand just what email is costing – or generating – for your business. This is the first in...

35% of email recipients open emails based purely on your subject line. On average, 8 out of 10 people will read an email’s subject line and headline copy. Only 2...

Since launching our feature forum as a place where we can better understand the demand for improvements to our products, we’ve had some really interesting conversations with clients that have...