Automation

Boost your marketing with proven tactics combining personalization and automation.

Learn how embracing the right CXDP can address your unique business needs.

We’ve got your back! How back in stock notifications supercharge loyalty and retention.

Boost your customer engagement and revenue with our expert tips.

Unlock the power of customer intent to transform your marketing.

Find out how using pages and forms can optimize your website and subscriber journey.

Understanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.

CXDPs help marketers create customer experiences that convert. But how does the platform work?

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.

How does your stack measure up? A marketing stack is a key element of many businesses nowadays. In this blog, we’ll cover the history of marketing technology, why it’s important...

Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.

What is marketing automation? Automation Marketing automation is software that automates your marketing activities. It streamlines your digital marketing and helps you work more efficiently. Automating repetitive tasks makes jobs...

A look back at 2021 Not so fast, 2022 Artificial Intelligence, Automation, Customer data, Reporting, Segmentation Every year Dotdigital gives its employees a break between Christmas and the new year....

At dotdigital, every customer is unique, and every customer success story is remarkable to us, as we become an integral part of the beautiful journey. In ecommerce, we often stress how critical it is for brands to reward customer loyalty. It's a domino effect – rewarding customer loyalty drives customer engagement, leading to higher conversion rates and customer retention.

It’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.

Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.

Email marketing is a money-making tactic for all brands, but especially for ecommerce merchants.

Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails. It allows for direct communication between you and your customers as well as delivering a high return on investment.

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to...

Text message marketing allows brands to connect with customers on the go, wherever they are, whenever you need. You can set up SMS automations in a matter of clicks, but which programs should you focus on to get started?