Cross-channel marketing

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.

Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.

10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought...

How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important.