Customer engagement

Read about all the new features launched this September

We’ve got your back! How back in stock notifications supercharge loyalty and retention.

Some key insights from the Retail Innovation Conference and Expo.

Keep up with high consumer expectations with these strategic marketing tactics.

Unlock the power of customer intent to transform your marketing.

Brands must strive to craft memorable customer experiences that captivate and engage their audience.

Understanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.

Discover the essential rules and cutting-edge strategies for pro-level marketing to elevate your game today

Find out how you can improve customer retention by using customer data.

Your customer engagement strategy can be boosted with contact scoring and eRFM.

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.

Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?

December is the month of giving, so we’re looking at how charities can encourage this level of activity all year round.

Discover the latest features and benefits of Dotdigital's updated integrations with Yotpo.

How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...

Navigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...

How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...

10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought...

How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...

How user-generated content (UGC) shapes customer loyalty In this blog, we’ll delve into the detail of user-generated content (or simply UGC) to see why they’re so valuable to your brand...