Email marketing

The days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.

Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...

Email marketing for finance Email marketing Finance, a notoriously dry subject. You may think you need to keep things straightforward, to the point, and plain. But that’s not the case....

Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.

Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

How to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

The ultimate guide to getting your email campaigns ‘best practice’ ready.

6 best practices for the perfect email design Email marketing You only have five seconds to grab your subscribers’ attention, so the design of your email is super important to...

6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....

Key takeaways for businesses from our cross-channel marketing report Email marketing, News Have you checked out our latest report out of Australia – The future of cross-channel marketing? If not,...

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

A touchdown on epic email Email marketing Whether you book the following Monday off or you struggle out of bed the next day, a spectacle of a sporting event is...

Modern-day marketers are having to navigate a data-driven world with a close eye and tight grip on their customers’ data. Since the implementation of GDPR on 25 May 2018, companies, are working harder to get information from customers. Control is firmly in the hands of the shopper. As a result, preference centers are now the secret tool for unbeatable customer engagement.

The subject lines that’ll convert every single time Email marketing … don’t exist. Sorry about that. BUT, clickbait subject lines do exist. (See what I did there?) Subject lines are...

It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.

Email isn't going anywhere Email marketing Email can be a misunderstood, and sometimes, underestimated channel by those not in-the-know. Email as a platform has developed immensely over the past decade....

What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?

Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.

When Apple announced its iOS 15 update, it left email marketers shaken. No more opens, no more location data, no more real email addresses? Cue panic.

The nerves that accompany the final click of a campaign. Ever had to psych yourself up to finally hit ‘send’? It’s something a lot of marketers face, but honestly, it’s not something we talk about too often.