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Topic

Email marketing

Email marketing is the action of marketing your brand’s product or services via email messages. This can be sales alerts, content-led newsletters, and anything in between. Email marketing lets you communicate with your customers and prospects at scale.

Dotdigital's email marketing tools helps you build meaningful connections with your customers with our simple drag-and-drop email builder and intelligent automation tools.

  • Email marketing

    5 ways email and social can help each other out

    The days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.

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  • Image of colored rings on dark background
    Customer data

    Develop a digital advantage with data-driven insights

    Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...

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  • Businessman holding investment finance chart stock market business and exchange financial growth graph virtual technology economy digital analysis on success background with marketing data diagram
    Email marketing

    Email marketing for finance

    Email marketing for finance Email marketing Finance, a notoriously dry subject. You may think you need to keep things straightforward, to the point, and plain. But that’s not the case....

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  • Automation

    What to include in your welcome program

    Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.

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  • Person leaving a review
    Customer engagement

    Customer experience: how important is it?

    Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

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  • white pencils with one pink pencil taller than the rest
    Customer engagement

    How to make your emails stand out from the crowd

    How to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...

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  • Customer experience trends
    Cross-channel marketing

    5 marketing trends defining customer experience in 2022

    Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

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  • Dotdigital | The ultimate email campaign checklist blog
    Email marketing

    The ultimate email campaign checklist

    The ultimate guide to getting your email campaigns ‘best practice’ ready.

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  • Designing an email image
    Email marketing

    6 best practices for the perfect email design

    6 best practices for the perfect email design Email marketing You only have five seconds to grab your subscribers’ attention, so the design of your email is super important to...

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  • Happy Mother's Day envelope
    Email marketing

    6 Mother’s Day email marketing campaigns to learn from

    6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....

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  • Email marketing

    Key takeaways for businesses from our cross-channel marketing report

    Key takeaways for businesses from our cross-channel marketing report Email marketing, News Have you checked out our latest report out of Australia – The future of cross-channel marketing? If not,...

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  • Customer data

    Understanding what your customers want

    The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

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  • Superbowl
    Email marketing

    A touchdown on epic email

    A touchdown on epic email Email marketing Whether you book the following Monday off or you struggle out of bed the next day, a spectacle of a sporting event is...

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  • Preference center
    Customer data

    The power of preference centers

    Modern-day marketers are having to navigate a data-driven world with a close eye and tight grip on their customers’ data. Since the implementation of GDPR on 25 May 2018, companies, are working harder to get information from customers. Control is firmly in the hands of the shopper. As a result, preference centers are now the secret tool for unbeatable customer engagement.

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  • Subject Line Blog
    Email marketing

    The subject lines that’ll convert every single time

    The subject lines that’ll convert every single time Email marketing … don’t exist. Sorry about that. BUT, clickbait subject lines do exist. (See what I did there?) Subject lines are...

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  • Email marketing

    5 tips for sending Valentine’s Day emails

    It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.

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  • email isn't going anywhere
    Email marketing

    Email isn’t going anywhere

    Email isn't going anywhere Email marketing Email can be a misunderstood, and sometimes, underestimated channel by those not in-the-know. Email as a platform has developed immensely over the past decade....

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  • Email marketing

    Choosing the right channel to connect with customers

    What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?

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  • Customer data

    Paperchase engages customers with birthday scratchcards

    Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.

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  • Deliverability

    Don’t be scared of iOS 15

    When Apple announced its iOS 15 update, it left email marketers shaken. No more opens, no more location data, no more real email addresses? Cue panic.

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  • Email marketing

    How to avoid send anxiety

    The nerves that accompany the final click of a campaign. Ever had to psych yourself up to finally hit ‘send’? It’s something a lot of marketers face, but honestly, it’s not something we talk about too often.

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