Marketing trends
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Customer data
How marketers can use data to shift from acquisition to customer retention
Find out how you can improve customer retention by using customer data.
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Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.
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Industry trends
Marketing predictions for 2023
What will be the top marketing trends for 2023 and how can you prepare for the year ahead?
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Industry trends
Marketing budgets: how to do more with less
Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...
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Cross-channel marketing
What role does your martech stack play in improving customer retention?
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Industry trends
A quick guide to customer journey mapping
Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...
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Industry trends
Sustainability and environmentalism
Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.
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Industry trends
6 marketing strategies to future-proof your marketing
Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.