Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Customer data tools
Turn customer data into meaningful experiences that drive loyalty
Customer data is key to marketing success, and Dotdigital makes utilizing it easier than ever. Get to know your customers, discover what makes them tick, and capitalize on every opportunity.
Customer data analysis for ecommerce
Turn customer data into guaranteed revenue
Dotdigital provides a suite of ecommerce reports, to arm you with all the insights you need to drive revenue. Go into as much or as little detail as you like with drill-down reports and overview dashboards. Use these insights to power your marketing campaigns, creating personalized, highly-relevant campaigns that convert.
Know your customers
Cut the guesswork with insights you can trust
The Opportunities dashboard tracks customer actions and behavior to identify cohorts that need nurturing or are ready to convert. The Persona movement report gives you a longer term view of whether your customers are becoming more or less loyal, and allows you to create live segments of customers who have moved from one persona group to the next.
Single customer view
Unify data for confident decision-making
Easily access real-time, actionable customer data with Single customer view (SCV). Quickly gather the insights you need to create highly relevant and hyper-personalized campaigns. You can also create lookalike segments based on your ideal customer persona in a single click. Data doesn’t need to be complicated to be powerful.
Remove the guesswork with actionable customer insights
Cross-channel reporting
Uncover wins with cross-channel reporting
Whether it's email, SMS, or push, you can use our reporting to learn about your cross-channel campaigns. Program analytics tracks program performance, so you can identify areas to optimize and elevate campaigns. Filter by specific date range and compare all campaigns in a program in seconds, saving you time to create more winning campaigns.
Marketing preferences
Collect zero-party data to deliver relevancy
Find out what your customers want to receive by asking them, it’s that simple. Discover the topics, channels, and contact frequency that your customers are most likely to engage with. Serve up campaigns your customers will love, resulting in better engagement, higher conversions, fewer unsubscribes, and increased customer loyalty.
Intuitive data management
Sync customer data into one efficient data hub
Dotdigital’s intuitive data platform lets you take control of your customer data, wherever it is. Whether you want to dig deep or see a top-level view, we ensure your data is always easily accessible with seamless integrations with Adobe Commerce, Shopify, BigCommerce, Microsoft Dynamics, Salesforce, and more.
