Bag last-minute Halloween buyers before it’s too late

Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At Dotdigital, we know it can sometimes be a bit scary to have to create a brand new email for a frightfully short engagement period. We’ve put together this post to highlight the tricks of designing a last-minute campaign to help your company reap the treats of the season.

Email automation is a great “push” channel to get in touch with all of your customers in time for the weekend, and Dotdigital gets everything done in record time. Use our EasyEditor to drag and drop your way to a campaign that gets freakishly good results; identify the data segments you want to target and fire away!

B2C – Got any scarily good deals?

Use the holiday as a chance to promote items that people might need over the weekend for their various shenanigans. This lighting brand have designed an eye-catching Halloween campaign, using our columns building blocks, to promote a last chance sale on spooky essentials:

You can also use Dotdigital’s WebInsight to track customers’ behavior in the run up to Halloween, and then send them an abandoned cart or browse email to remind them to purchase in time for holiday delivery.

B2B – Get creative!

Not selling cut-price vampire fangs or highly flammable wigs in bulk? No problem – you can still have fun this Halloween. Be imaginative with your brand! We love this email created by a floor planning design software company; they’ve used their holiday campaign to showcase the platform’s capabilities and promote a free trial:

And if you feel like there’s no way that you could possibly connect your brand to warts and witches, that’s just as marketable. Stand out by providing a refreshing alternative to Halloween themed campaigns!

There’s just time to leave you with this other-worldly infographic from The Shelf. We love the insights they give into Halloween e-commerce, and we’ve pulled out a couple of essential tips for email marketing this holiday:

72% of smartphone shoppers research an item before purchasing it.

Mobile optimization is crucial for attaining that last-minute weekend return. All of our templates are fully-optimized and ready to go.

36¢ of every dollar spent in a brick and mortar store is influenced by digital.

The web WILL have a direct effect on your in-store conversion this weekend, so make sure you’re driving engagement with all of your digital touchpoints through your email marketing.

$8.4 billion is going to be spent on Halloween this year.

That’s a healthy sized portion of pumpkin pie to get your hands on.

All that’s left to say is Happy Halloween – don’t let the web bugs bite!

Courtesy of: The Shelf