Customer data

Read about all the new features launched this September

Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.

Discover the potential of customer data and unleash its power to elevate your marketing efforts with the single customer view.

Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.

Keeping your customers engaged is easier with our eRFM segmentation tool.

Find out how you can improve customer retention by using customer data.

Read our quick guide to unlock tips on how to create customer experiences that convert.

Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.

Your customer engagement strategy can be boosted with contact scoring and eRFM.

It’s no secret that customer data is the key to targeted and data-driven marketing.

Customer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

CXDPs help marketers create customer experiences that convert. But how does the platform work?

Get ready to improve your customers' experiences with our latest release.

Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?

Discover the latest updates coming to the Dotdigital platform.

Navigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...

How to develop a single customer view Valuable customer relationships take time to develop, and failure to do this properly could mean losing out on the ability to engage with...

How does your stack measure up? A marketing stack is a key element of many businesses nowadays. In this blog, we’ll cover the history of marketing technology, why it’s important...

How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...