Customer data

You’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...

Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...

A 6-month retrospect – How have we dealt with Apple’s Mail Privacy protection changes? Customer data, Industry trends The journey to find metrics in a metric-less world Last September, Apple...

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

What’s new in Dotdigital Customer data, Reporting Today marks the release of our first product launch of 2022. Thousands of people use our platform every day to deliver better customer...

Modern-day marketers are having to navigate a data-driven world with a close eye and tight grip on their customers’ data. Since the implementation of GDPR on 25 May 2018, companies, are working harder to get information from customers. Control is firmly in the hands of the shopper. As a result, preference centers are now the secret tool for unbeatable customer engagement.

A look back at 2021 Not so fast, 2022 Artificial Intelligence, Automation, Customer data, Reporting, Segmentation Every year Dotdigital gives its employees a break between Christmas and the new year....

Paperchase celebrated its fifty-year anniversary with a fun and engaging scratch-card promotion.

Apple’s announced changes to its data and privacy terms has left many marketers understandably nervous. But we’re here to tell you not to panic. At dotdigital, we’re keeping a close eye on developments and we’ll be here to keep you informed every step of the way.

Growing your marketing lists is a key metric marketers use to measure the success of their efforts. As a result, it’s essential to make your sign-up forms as tempting as possible.

Over the last few years and especially in 2021, the ecommerce industry saw a lot of changes.

We speak to Chief Product Officer Paul Olohan and Associate Product Manager of Microsoft Integrations, Pamela Zoni to discuss how dotdigital collaborates with Microsoft Dynamics to create innovative solutions for all.

When you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.

The recency, frequency, and monetary (RFM) persona model has been a useful tool for retailers and merchants for a while now...

Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of Dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to...

Discover how popups will help you collect even more subscribers next year.

Is bought data worth the investment?

There are now less than eleven months to go before the implementation of GDPR, so here are the final three of the twelve things you should be thinking about.

Out of all the issues that come across the Dotdigital Anti-Abuse and Compliance Team’s desk, there is one which continues to surprise me: black-listings due to the use of a purchased email list.

With less than a year to go to be ready for GDPR, here are three more of the twelve things you ought to be thinking about.