Deliverability

Stay informed about the new privacy legislation coming to the US.

Find out how deliverability affects your marketing ROI, and how to improve it.

Read on to boost your email marketing strategy.

Gmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.

Black Friday is right around the corner and it’s always a busy and challenging time for marketers, but this year it also coincides with the FIFA World Cup.

Is it right to purchase email lists as long as the data is ‘opt-in’? Deliverability Welcome to the second article of our new blog series around deliverability myths. As a...

Being a responsible marketer is something that dotdigital strives to be. Part of that means making sure we are listening to what’s going on in the industry, understanding current trends, and helping our customers go into busy periods armed with the tools needed to get the best success possible for their businesses.

No one likes unsubscribes, but are they really as bad as you think? The dotdigital Deliverability team is here to shed new light on email unsubscribes and show you how to use holiday list churn to your advantage. This article is the second in our Deliverability holiday countdown series. Keep an eye out for more top tips and advice.

Deliverability is essential all year round, but as the holidays kick off and inboxes fill up, our Deliverability team are here to help.

Email deliverability: make holiday sending about consent, not spam Set expectations with contacts to maximize email deliverability and avoid exile to the spam folder. We’ve previously talked about how communicating...

​​“We’re changing our privacy policy and our legal team have told me we have to email our entire recipient base ASAP. Will this affect our deliverability? How do we do this? Help!”

It’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....

Does sending more emails mean more ROI? Deliverability, Email marketing Welcome to our new blog series all about deliverability. We’re looking at some of the most common myths around deliverability,...

What is BIMI and how will it improve your email marketing? Deliverability, Email marketing, Industry trends Recently, the BIMI working group published an update on the support of BIMI by...

My CEO received our email to their junk folder – help! Deliverability A client recently contacted our Deliverability Team needing help: an important email marketing campaign had landed in their...

When Apple announced its iOS 15 update, it left email marketers shaken. No more opens, no more location data, no more real email addresses? Cue panic.

One of the most common questions we get asked is why is my email in the spam folder. We do understand the confusion and frustration that comes with this issue,...

Everyone wants their email delivered into their customers' inbox which makes the art of deliverability critical to the success of senders.

Privacy and security when interacting with technology is top of mind these days. Consumers are wanting to make sure they’re using the online world while maintaining their safety.

The holiday season starts earlier and earlier each year, and marketers are feeling the pressure to get their sales messages out to as many people as possible.

When you send your email from Dotdigital (or any other ESP), it could be that your messages are sent from a shared pool of IP addresses. These pools are used to send mail faster, especially during the holidays when volumes peak. Another benefit of this approach is that if an ISP or receiver blocks one of the IP addresses, it does not impact the other IP addresses in your pool so we can keep sending your email.