Email marketing

Hot on the heels of our new mobile preview tool, I’m happy to say that we now offer a collection of free templates that are optimised for mobiles and tablets....

What is the case for plain text emails? What’s the difference between an HTML email and a plain text email? And why would you want to send a dowdy plain-text...

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...

The average business person receives over 100 emails a day, I’m pretty sure that some days I receive a lot more. If you’re marketing message is one of them, you’re...

Striking while the iron is hot is a key part of building a great customer relationship through email. When someone signs up for your emails they are indicating an interest...

Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not...

Since launching our feature forum as a place where we can better understand the demand for improvements to our products, we’ve had some really interesting conversations with clients that have...

At dotMailer, we like to help our customers find new ways to improve their email marketing. And often, when doing this, I think back to one of the jobs I...

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

When done correctly, email marketing is still one of the most efficient ways to promote your business online. In fact, a recent survey showed that every pound spent on email marketing last year generated more than thirty pounds in return. That’s more than with any other marketing channel, including the best ones.

Mobile devices and smart phones are beginning to change the way users access email content – whether business or personal, and whether B2B or B2C. As an email marketer, it’s...

Spamming has become one of the social evils affecting people’s lives in every aspect. Every second email user, be it businesses or their customers, receives unwanted emails daily or even...

E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.

With all the publicity that surrounds it, you’ll no doubt be aware that today is Valentine’s Day, the day when we flock to the shops to invest in cards and...

When Tim Berners Lee created the first HTML code, he had no idea how important the Internet would become. Originally created by scientists at the Cern Hadron collider to share...

Deliverability is a key element in the success of any email marketing campaign.

We’ve all seen it, haven’t we? An email that pops into the inbox with a typo in the subject line or, even worse, without a subject line at all! It’s...

We speak to lots of clients who have reached a bit of a rut when it comes to their email marketing. They send the same type of message out to...

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you...

The use of video in email campaigns is an area email marketers should be wary of. The statistics speak for themselves. The 30 leading video and TV streaming websites attracted...