Email marketing

In today’s technologically-focused world where efficiency is key, email marketing is thriving as an easily accessible and customizable tool to reach today’s tech-savvy audience.

Business data entered in your CRM system can be a powerful trigger for automated email campaigns that send timely messages to convert, upsell, educate and reward your customers.

Today, it’s rare to listen to a series of adverts without hearing at least one brand using the line “Don’t just take our word for it”. The phrase refers to the principle of social proof and in this post we’re going to discuss why it should be a part of every email marketer’s armoury.

Email marketing is inarguably the most direct form of digital marketing available.

Many ecommerce sites lose out on potential sales due to customers abandoning their carts before completing their transaction. Fortunately, there’s a low-cost, effective way to recover these customers – the deployment of abandoned cart emails.

Haven't had the time to create a Halloween campaign for 2016? No worries - we've got you covered.

For those of you who have met me before, you’ll know that I love email. And when I say I love it I really do mean LOVE it.

My wife called me recently to ask my professional advice on subject lines. She manages a small email newsletter and uses the broadcast functionality within her web hosting platform (yes, ideally she would be using dotmailer but that is a conversation for another time).

Is there more panic than love in the air when it comes to planning your Valentine’s Day marketing?

The Black Friday and Cyber Monday shopping periods are the two highest web traffic times of the year.

Currency specialist FAIRFX have been using email automation over the last year to increase engagement and drive conversions.

In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog...

In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce...

If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December...

Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick....

Email is a 2-way communication device You send me – one of your trusted peers and colleagues – an email letting me know about something cool you discovered. Then I...

35% of email recipients open emails based purely on your subject line. On average, 8 out of 10 people will read an email’s subject line and headline copy. Only 2...

Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...

International law firm Outlaw say that ‘marketing by email has become a key channel of communication for many businesses across the UK’. However, they say that ‘the level of government...

In today’s post we’re going to examine how you can harness your e-commerce platform’s purchase data in a retention strategy. After all, it’s easier to get someone to repeat purchase...

If you market your product or service to professionals, business owners or entrepreneurs, you may think that holidays like Christmas or Easter (or any other bank holidays for that matter)...