Industry trends

Marketers are faced with new problems every day. At dotdigital, we seek to combat as many of these as possible, and one that we recently improved a solution for is how to offer personalized product recommendations at scale.

Interactive email: the perfect way to capture the attention of your customers in the inbox. And in these times, it’s not just the right time for it, it’s essential to compete for the times right now!

So, the holiday season is almost upon us...If you haven't already prepped for it, what are you waiting for?! If you're at your wits' end, or want an injection of life into your 2020 holiday campaigns, then hopefully I have some ideas and tactics for you.

Want your emails to be more interactive? We’ve got an answer for that.

245 million reasons to run an abandoned cart campaign

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

Selling direct to the consumer is a lot less complex than selling to businesses. We’re not going to pretend otherwise. Not when a typical buying group for a complex B2B solution involves six to 10 decision makers.

We don’t know where the myth ‘SMS is a channel reserved for B2C brands’ came from. It’s so untrue, we think maybe your competitors made it up to get ahead.

The cream of content from May 2020

Shops are starting to open again. But it seems social distancing is here to stay. As well as the new and unique demands in physical stores, retailers are adapting to an increase in online behavior not seen since the dot boom.

Focusing on the moral principles that govern a person's behavior or activity should be in every brand's DNA.

We all order from home. But if you’re like me – someone itching for ideas to pass the time away – demand for must-haves at home has all of a sudden skyrocketed.

Truthfully, we know you could be reading this anywhere right now.

Marketers are beginning to realize the growth opportunities of voice

Grid Report for Marketing Automation assesses the voice of real software users.

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.

In the modern J.P. Morgan Media Centre at the historic Lords Cricket Ground, we brought together marketers from across the sport industry to tackle the big questions: how do you keep fans engaged? And how do you turn these engaged fans into opportunities for sponsors?

Using bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.

Mother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?