Industry trends

WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact...

Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of Dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to...

With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest...

Your CRM can be a complex and expensive beast. But when used correctly, it’s also one of the most powerful tools at your disposal. Leveraging powerful APIs for your CRM...

Travel and hospitality messaging strategies are being invested in more than ever in 2019. Here’s why, and why you should take note, no matter the industry.

Don’t let your customers out the funnel at the last minute! Most businesses make this one great mistake and lose customers at the decision stage. Here’s how to avoid it....

Christmas wind down? Let's start winding up for 2019.

The need to improve application completions is a common problem. Whether you are a financial company trying to guide customers through the loan application process or a recruitment agency simply...

There’s no escaping the fact that scalability is a buzzword. And some buzzwords are just that. Noise. But others are so ever-present in our industries that they are hard to...

Why are you making your customers scramble for information on their orders on their post-sale customer journey? Let’s be honest, when you think of your own best customer experiences, they...

We’ve all been there. Happily browsing in a store when an assistant (normally a Saturday staffer) provides you with not the first of many interruptions from your serene shopping with...

We’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web...

You’ve heard a lot about Rich Communication Services (RCS). But do you know what it means for your business? Here are some things you’ll be able to achieve with this...

Whether it’s A2P or P2P, we’re sure you know that a text message, when delivered, is almost certainly (98% in fact) going to be not only opened but actually read...

Carl Hartmann, the Co-Founder & CEO of Temando (a counterpart Magento Premier Technology Partner), shares his thoughts on the learnings online retailers can take from giant Amazon.

So today is finally the day. The day that 46.5 million eligible voters decide whether the UK will remain part of the European Union. We should know whether we are in or out by the time we arrive at our desks tomorrow morning. One thing is certain, regardless of which way it goes our relationship with the rest of Europe will change from tomorrow. What will not change however, is how as marketers we approach email marketing.

We recently produced a strategy guide which helps you build and implement a customer-centric, multichannel marketing approach that can be deployed cost-effectively and produce a powerful return on investment practically from the go.