Personalization

Boost your marketing with proven tactics combining personalization and automation.

Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.

Learn key personalization strategies to forge stronger connections with your audience, boost engagement, and drive impactful marketing results.

Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?

Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?

Boost your email engagement with these email personalization best practices.

Some key insights from the Retail Innovation Conference and Expo.

Keep up with high consumer expectations with these strategic marketing tactics.

Learn to reduce email unsubscribes with three simple strategies.

Learn about the essential targeted email marketing best practices.

Personalized customer experiences are crucial in today's digital landscape.

Read on learn strategies to personalize complicated customer journeys in the travel industry.

Find out how you can improve customer retention by using customer data.

Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

Get ready to improve your customers' experiences with our latest release.

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

Modern-day marketers are having to navigate a data-driven world with a close eye and tight grip on their customers’ data. Since the implementation of GDPR on 25 May 2018, companies, are working harder to get information from customers. Control is firmly in the hands of the shopper. As a result, preference centers are now the secret tool for unbeatable customer engagement.

Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.

When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.