Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Personalization
Personalization - the art of targeting an email marketing campaign to a specific subscriber by leverating your customer data. The revenue opportunities you can unlock using personalization are unprecedented.
Personalization tactics are many and varied. Ranging from basic personalization like including first names in subject lines, to advanced AI product recommendations based on predicted behavior. Learn more about personalization here.
-
Marketing skills6 ways to change your email content
Read moreGenerating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...
-
Email marketingEmail marketing campaigns that pack a punch
Read moreComing up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.
-
Personalization4 things you didn’t know product recommendations could do for you
Read moreProduct recommendations are the best follow-up to a surge in sales.
-
Customer dataBehavioral targeting for ecommerce: your step-by-step guide
Read moreWhen you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.
-
Artificial IntelligenceWhy use AI-powered product recommendations?
Read moreUsing bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.
-
Email marketingPersonalization has a new standard – are you meeting it?
Read moreWhy your personalized emails should go beyond first name salutation.
