Tips and tricks

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.

Unlock the secrets to ethical marketing and understand privacy our data-driven world.

Boost your email impact with 10 expert tips for eye-catching email designs.

Learn the best SEO copywriting tips and techniques.

These are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.

Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.

Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.

CXDPs help marketers create customer experiences that convert. But how does the platform work?

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...

How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...

10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

Why every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...

We’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean?