Dotdigital acquires cross-channel personalization vendor Fresh Relevance |
Jenna Paton
Jenna expertly writes thought-leadership content about cross-channel marketing and customer engagement and manages the creation and execution of Dotdigital's content marketing strategy.
-
PersonalizationEmail segmentation: how to use segmentation to personalize emails
Read moreEmail subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?
-
PersonalizationWhat is email segmentation?
Read moreEmail segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?
-
Artificial IntelligenceExpert tips for writing the perfect email subject line
Read moreThese tips will make you stand out of the inbox.
-
Email marketing3 quick ways to reduce unsubscribes
Read moreLearn to reduce email unsubscribes with three simple strategies.
-
Email marketing4 benefits of targeted email marketing
Read moreLearn about the essential targeted email marketing best practices.
-
AutomationWhat is customer intent and how to use it in your marketing
Read moreUnlock the power of customer intent to transform your marketing.
-
Customer engagementHow to create interactive customer experiences
Read moreBrands must strive to craft memorable customer experiences that captivate and engage their audience.
-
Customer experienceHow to personalize complex journeys for an exceptional customer experience
Read moreRead on learn strategies to personalize complicated customer journeys in the travel industry.
-
Customer dataHow to use data to tell a compelling brand story
Read moreContinue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
-
Customer dataWhat is eRFM?
Read moreKeeping your customers engaged is easier with our eRFM segmentation tool.
-
Industry trendsWhat does responsible marketing mean for B2B?
Read moreRead on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
-
AutomationThe ultimate guide to understanding the customer journey
Read moreUnderstanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.
-
Customer dataHow marketers can use data to shift from acquisition to customer retention
Read moreFind out how you can improve customer retention by using customer data.
-
Customer dataA quick guide to customer data tools
Read moreRead our quick guide to unlock tips on how to create customer experiences that convert.
-
Cross-channel marketingHow to unify customer data for data-driven marketing
Read moreData-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.
-
Customer dataA complete guide to customer data
Read moreIt’s no secret that customer data is the key to targeted and data-driven marketing.
-
Artificial IntelligenceWhat is ChatGPT and will it change how we work?
Read moreEveryone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.
-
Industry trendsKey social media dates for 2023
Read moreCheck out the key social media days you can tap into for extra engagement in 2023.
-
Industry trendsMarketing predictions for 2023
Read moreWhat will be the top marketing trends for 2023 and how can you prepare for the year ahead?
-
Email marketingThe Black Friday debrief
Read moreBlack Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? 👀)
-
Marketing skillsHow to use the World Cup to up your marketing game
Read moreHate it or love it, the World Cup is back and this year it’s a winter competition
