Jenna Paton
Jenna expertly writes thought-leadership content about cross-channel marketing and customer engagement and manages the creation and execution of Dotdigital's content marketing strategy.
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Personalization
Email segmentation: how to use segmentation to personalize emails
Email subscribers’ inboxes are packed with marketing emails competing for their attention. Every day they receive promotions, offers, and deals designed to drive them to convert and part with their hard-earned cash. And you want to do the same, so how do you make your email marketing stand out?
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Personalization
What is email segmentation?
Email segmentation significantly improves the results of your email marketing campaigns. So, why are so many brands failing to adopt this best practice tactic?
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Artificial Intelligence
Expert tips for writing the perfect email subject line
These tips will make you stand out of the inbox.
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Email marketing
3 quick ways to reduce unsubscribes
Learn to reduce email unsubscribes with three simple strategies.
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Email marketing
4 benefits of targeted email marketing
Learn about the essential targeted email marketing best practices.
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Automation
What is customer intent and how to use it in your marketing
Unlock the power of customer intent to transform your marketing.
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Customer engagement
How to create interactive customer experiences
Brands must strive to craft memorable customer experiences that captivate and engage their audience.
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Customer experience
How to personalize complex journeys for an exceptional customer experience
Read on learn strategies to personalize complicated customer journeys in the travel industry.
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Customer data
How to use data to tell a compelling brand story
Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.
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Customer data
What is eRFM?
Keeping your customers engaged is easier with our eRFM segmentation tool.
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Industry trends
What does responsible marketing mean for B2B?
Read on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
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Automation
The ultimate guide to understanding the customer journey
Understanding the customer journey is key to optimizing your customer experience. Learn how to map out the steps and tailor your email marketing to effectively engage and retain customers.
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Customer data
How marketers can use data to shift from acquisition to customer retention
Find out how you can improve customer retention by using customer data.
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Customer data
A quick guide to customer data tools
Read our quick guide to unlock tips on how to create customer experiences that convert.
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Cross-channel marketing
How to unify customer data for data-driven marketing
Data-driven marketing is no longer a theoretical and innovative approach, it should be a fundamental part of your marketing strategy.
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Customer data
A complete guide to customer data
It’s no secret that customer data is the key to targeted and data-driven marketing.
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Artificial Intelligence
What is ChatGPT and will it change how we work?
Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.
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Industry trends
Key social media dates for 2023
Check out the key social media days you can tap into for extra engagement in 2023.
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Industry trends
Marketing predictions for 2023
What will be the top marketing trends for 2023 and how can you prepare for the year ahead?
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Email marketing
The Black Friday debrief
Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? 👀)
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Marketing skills
How to use the World Cup to up your marketing game
Hate it or love it, the World Cup is back and this year it’s a winter competition