Jenna Paton

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

The countdown to Black Friday has begun - are you ready?

Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.

2020 has been a year of uncertainty and Black Friday proved to be the same.

If you work in ecommerce marketing, then you know the eCommerce Expo is a must-attend event. This hot topic round-up will help you get the most from the event.

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

Ask any email marketer the hardest part of any campaign they create and more often than not, they’ll say the subject line.

Trends briefing Third-party cookies: everything marketers need to know For a long-time marketers have relied on cookies and website tags to detect and track online activity. But as we prepare...

10 back-to-school email marketing tips to inspire your next campaign Email marketing, Seasonal Did you know the ‘back-to-school’ and ‘back-to-college’ season is the second largest retail event after the Christmas...

How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

We’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean?

What is Apple’s Mail Privacy Protection? A marketer’s guide Security & privacy Last updated: June 2022  Around the world, email marketers were sent into a tailspin when Apple announced its...

If you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.

How to add cultural events to your marketing calendar Customer engagement, Seasonal, Social media marketing Cinco de Mayo is upon us. For many of us, this day conjures up images...

What is marketing automation? Automation Marketing automation is software that automates your marketing activities. It streamlines your digital marketing and helps you work more efficiently. Automating repetitive tasks makes jobs...