Jenna Paton
Jenna expertly writes thought-leadership content about cross-channel marketing and customer engagement and manages the creation and execution of Dotdigital's content marketing strategy.
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Customer engagement
Customer experience: how important is it?
Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?
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Industry trends
A quick guide to customer journey mapping
Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...
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Cross-channel marketing
5 marketing trends defining customer experience in 2022
Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...
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Dotdigital life
Women in marketing
International Women’s Day 2022 Women in marketing Dotdigital life, Industry trends In honor of International Women’s History Month and International Women’s Day, I thought it would be good to take...
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Industry trends
Sustainability and environmentalism
Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.
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Cross-channel marketing
Why cross-channel marketing matters
Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important.
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Industry trends
Super Bowl ads 2022: what they can tell us about marketing in the future?
Super Bowl ads 2022: what they can tell us about marketing in the future? After weeks of hype, an epic build-up, and an unforgettable halftime show, the Super Bowl has...
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Industry trends
6 marketing strategies to future-proof your marketing
Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.
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Email marketing
5 tips for sending Valentine’s Day emails
It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.
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Email marketing
Choosing the right channel to connect with customers
What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?
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Industry trends
Christmas ads 2021: the art of brand storytelling
Christmas ads 2021: the art of brand storytelling The only people who work harder than Santa are the year-round marketing elves. Day-in, day-out we toil away trying to hit our...
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Industry trends
Human-to-human marketing: what is it and why is it important?
Human-to-human marketing: what is it and why is it important? Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is...
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What can you learn by looking at benchmark statistics?
What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?
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Customer engagement
4 ways to drive Black Friday customers to shop again over the holidays
Prepping your Black Friday marketing strategy is essential. This is your biggest opportunity to acquire new customers and you need to be ready to turn them from one-hit wonders to repeat purchasers.
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Email marketing
What is email marketing?
Email marketing is a permanent fixture in digital marketing strategies – and for good reason. It’s the most effective way to connect with your leads and customers. It’s direct and efficient and the best channel you have to convert prospects into customers.
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Seasonal
How to incorporate holiday marketing into your B2B business
Holiday marketing isn’t just for ecommerce brands. B2B organizations can maximize the holidays as an opportunity to engage clients and prospects with fun and relevant email marketing campaigns.
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Email marketing
Testing Christmas creative
Email marketing during the holidays is a competitive space. It’s time to get creative to stand out from the crowd.
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Customer engagement
How to reduce barriers to purchase
Ecommerce marketing success relies on the experience you create for customers. You need to think about every step of the customer journey if you want to enjoy success, especially during busy sales periods.
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Automation
How to prepare for the 2021 holiday season
It’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.
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Industry trends
What is customer-centric email marketing?
Email marketing is a service. Customers have chosen to subscribe to your brand. In exchange for their business, they expect to be surprised and delighted with a personalized, inspiring experience.
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Industry trends
Progressive Web Apps: future-proofing your ecommerce business
In the fourth and final installment of our PWA blog series, we're looking to the future. Our partners share their invaluable expertise on how you can use PWAs to future-proof your ecommerce marketing.