Jenna Paton

Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

International Women’s Day 2022 Women in marketing Dotdigital life, Industry trends In honor of International Women’s History Month and International Women’s Day, I thought it would be good to take...

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Customers don’t want to be told what they can do. What they can buy, or where and when they have to do so. They want to be able to choose. That’s why choice, to the modern consumer, is so important.

Super Bowl ads 2022: what they can tell us about marketing in the future? After weeks of hype, an epic build-up, and an unforgettable halftime show, the Super Bowl has...

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.

It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.

What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?

Christmas ads 2021: the art of brand storytelling The only people who work harder than Santa are the year-round marketing elves. Day-in, day-out we toil away trying to hit our...

Human-to-human marketing: what is it and why is it important? Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is...

What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?

Prepping your Black Friday marketing strategy is essential. This is your biggest opportunity to acquire new customers and you need to be ready to turn them from one-hit wonders to repeat purchasers.

Email marketing is a permanent fixture in digital marketing strategies – and for good reason. It’s the most effective way to connect with your leads and customers. It’s direct and efficient and the best channel you have to convert prospects into customers.

Holiday marketing isn’t just for ecommerce brands. B2B organizations can maximize the holidays as an opportunity to engage clients and prospects with fun and relevant email marketing campaigns.

Email marketing during the holidays is a competitive space. It’s time to get creative to stand out from the crowd.

Ecommerce marketing success relies on the experience you create for customers. You need to think about every step of the customer journey if you want to enjoy success, especially during busy sales periods.

It’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.

Email marketing is a service. Customers have chosen to subscribe to your brand. In exchange for their business, they expect to be surprised and delighted with a personalized, inspiring experience.

In the fourth and final installment of our PWA blog series, we're looking to the future. Our partners share their invaluable expertise on how you can use PWAs to future-proof your ecommerce marketing.