Jenna Paton
Jenna expertly writes thought-leadership content about cross-channel marketing and customer engagement and manages the creation and execution of Dotdigital's content marketing strategy.
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Industry trends
Progressive Web Apps: an undeniable asset to your business
For our third installment of our PWA series, we hear about the unquestionable benefits PWAs can bring to businesses looking to improve customer experience and conversion rates.
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Customer engagement
It’s time to get to know your customers
Did you know that every year, on the third Thursday of January, April, July, and October it’s Get To Know You Customer Day?
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Industry trends
Progressive Web Apps: how can PWAs boost your customer experience?
In this second installment of our four-part PWA series, we hear from some more all-star partners about the benefits of moving to a PWA and how you can use them for far more than just your ecommerce store.
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Industry trends
Progressive Web Apps: a deep-dive into the next generation of ecommerce experiences
Progressive Web Apps (PWAs) combine the look, feel, and ease-of-use of an app with the simple building and coding of a website. As mobile shopping continues to grow, it's time ecommerce brands seriously consider transitioning their sites to PWAs.
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Industry trends
What is responsible marketing?
Social responsibility and ethics have earned their place on the marketing agenda. They’re fast becoming consumers' top consideration when looking into a new brand to shop with. As expectations rise, brands need to be open and honest with today’s savvy shoppers.
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Automation
How to identify and re-engage lapsed customers
Modern customers are busy and have short attention spans. This makes maintaining engagement harder than ever. In this blog, we will look at the easy and effective way you can identify lapsed customers and tactics you can use to re-engage them to drive revenue and results.
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Email marketing
Father’s Day: email and subject line inspiration
Father’s Day is right around the corner and it’s time to put the finishing touches on our campaigns. To help you make the most of this celebration, we’ve put together some of our favorite email and subject line examples to inspire you this year.
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Email marketing
Event marketing: how to promote your event to drive attendance
Drive awareness and increase event attendance with marketing automation, the most powerful tool in an event marketer’s arsenal. Attracting the right person, at the right time is vital to your event’s success. In this blog, we’ll show you how to use marketing automation to improve attendance and visitor satisfaction with your event.
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Industry trends
The next generation of shopping experiences
Ecommerce marketing has been growing and adapting at a rate traditional technology just can’t keep up with. Add to that the ever-growing demands of customers, brands are being forced to turn to new solutions that provide experiences that drive sales and conversions.
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SMS marketing
SMS: A truly global marketing channel
SMS marketing is about way than just announcements and order confirmation. Adding SMS to your marketing channels can boost conversion rates, improve customer engagement, and encourage loyalty.
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Email marketing
What to do if you send an email by mistake
Whether it’s a tech issue of plain old human error, mistakes are bound to happen at some point. It’s how you deal with them that ultimately affect your customers’ experiences.
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Email marketing
How to use social calendar events in your marketing campaigns
Marketing isn’t all about making a quick sale. To create the kind of connection with customers that keeps them coming back, you need to think beyond selling and appeal to the person you’re marketing to.
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Automation
Ecommerce marketing: 5 email campaigns to drive conversions and increase sales
Email marketing is a money-making tactic for all brands, but especially for ecommerce merchants.
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Email marketing
The 5 don’ts of email marketing design
If you invest in your email marketing strategy, you'll want to avoid falling foul of these design faux-pas!
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Email marketing
The power of reviews to boost conversion
Customer reviews are great for your business. They’ll help you get discovered by new customers, sell more stuff, and give you a chance to see what’s working for your business.
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Automation
B2B marketing: 5 email campaigns that generate stronger leads
Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails. It allows for direct communication between you and your customers as well as delivering a high return on investment.
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Email marketing
Why split-testing isn’t just splitting hairs
Modern marketers are time-poor at best. While most marketers are juggling five tasks at once, testing your email marketing campaigns can seem pretty low on your list of priorities. We’re here to remind you about the importance of testing and the numerous benefits it can bring to your marketing results.
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Automation
SMS marketing: 8 programs to get started
Text message marketing allows brands to connect with customers on the go, wherever they are, whenever you need. You can set up SMS automations in a matter of clicks, but which programs should you focus on to get started?
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Customer data
5 tips for creating tempting sign-up forms
Growing your marketing lists is a key metric marketers use to measure the success of their efforts. As a result, it’s essential to make your sign-up forms as tempting as possible.
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Customer engagement
How to improve key customer touchpoints
Customer experience (CX) requires a customer-centric mindset and dedication. To deliver truly unforgettable experiences you need to think about more than the obvious customer interactions.
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Email marketing
Smart email marketing means better ROI
When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.