Jenna Paton

Marketing automation for financial services not only provides existing customers with valuable experiences but also you to target prospective clients with relevant campaigns to help you scale and grow quickly and efficiently.

Direct-to-consumer (D2C) is fast becoming a popular model for brands looking to enter the market directly, instead of through intermediaries. This is everything you need to know about D2C marketing.

Marketing automation is the most powerful tool at a marketer’s fingertips. It streamlines your work and makes teams more efficient, all while drive profits. But how do we get started with automating our email marketing?

Welcome programs are automated emails sent to new subscribers, customers, and contacts. They’re triggered when an individual signs up to your email marketing or new contacts are uploaded to your CRM. As a result, your welcome program is usually the first interaction you have with a new customer, making them a crucial part of the customer journey. 

Making your email marketing content shareable is a great way to improve brand awareness and increase the size of your marketing lists.

Marketing is full of jargon. Email marketing even more so. As email forms a central part of your marketing strategy, it’s important we know exactly what we’re working with and what results we’re looking for. These are our key email marketing terms.

Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...

Business-to-business (B2B) marketing is very different than marketing to individual consumers. That’s why B2B marketers have to adopt different marketing strategies to their B2C counterparts.

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.

If you don’t know, now you know: the dotties are back and this year we’re going global.

Landing page optimization means improving or enhancing elements on your landing page to increase conversions. An optimized landing page converts visitors by delighting them with unique and memorable experiences.

Discover our top tips for designing email marketing customers want to open this holiday season.

Retaining your hard-earned customers is tough. After you’ve working to win over new customers, no one wants to see them slip away. Read on to discover our top tips for customer retention.

SMS (short message service) is a marketing channel similar to email marketing. It allows businesses and organizations to communicate with customers through text messages.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?

Coming up with new ideas for your email marketing can be a struggle. Subscribers know what to expect from brands’ marketing efforts. We must adapt our tactics to keep it fresh. Email personalization is the tactic that continues to surprise and delight audiences while driving the results marketers need.

One of the best and fastest ways to grow your email marketing lists is to use your website as a starting point.

When setbacks arrive and uncertainty disrupts our daily lives, your business continuity plan is going to be indispensable. An effective plan will help you maintain ‘business as usual’, even during the most challenging times.

During times of crises and uncertainty, brands’ ability to communicate with audiences is crucial. Amidst charged emotions and apprehension about the future, you’ll need to reassure audiences about the continuity of your business while maintaining business as usual.

Product recommendations are a great thing. They’re proven to increase conversions, sales, and AOV simply by providing shoppers with much-needed suggestions to improve their journey.

Millions of emails hit inboxes every day. While many companies are now well-versed at harnessing the power of email marketing, a large number still aren’t following simple steps to guarantee impact. As a result, they’re still missing out on the additional rewards that come from a little bit of fine-tuning.