Jenna Paton

It’s time to talk about Boxing Day. That great public holiday synonymous with family, leftovers, and sales!

According to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.

Over the last 10 years, the amount of time we spend on social media has increased significantly. There are now nearly 3.5 billion active users on social media, who spend an average of 2 hours and 16 minutes on these platforms. With an email address associated with every account, the possibilities to connect are endless.

Whether it’s our gender, sexuality, race or beliefs, we all have things in common.

In the modern J.P. Morgan Media Centre at the historic Lords Cricket Ground, we brought together marketers from across the sport industry to tackle the big questions: how do you keep fans engaged? And how do you turn these engaged fans into opportunities for sponsors?

Non-profits really do have a tough time of it – especially when it comes to their marketing. Both profit and not-for-profit (NFP) organizations use marketing to raise money, but their end goals are entirely different. NFPs’ money is used directly to fund their mission. Not only do they have to do more with less, but they need to inspire audiences into action before they part with their hard-earned cash.

Email is far from dead. 73% of consumers still prefer email marketing – and that’s not changing anytime soon. Newsletters are your regular touchpoint with customers, so getting them right is essential.

Discover new ways to engage and reengage website visitors, maximize conversions and increase customer retention.

To celebrate International Women’s Day, we wanted to share with you the women, books, and movies which have impacted our lives and inspired us to push our limits.

Following years of growing as dotmailer, we realized that our identity no longer reflected the intelligence of our platform or the ways in which you, our customers, are using it. It was time for a rebrand.