Seasonal
Seasonal marketing often requires unique tactics. From Christmas to Valentine’s Day, the holidays provide you with more opportunities to grow and retain you customer base. But to do so, you need to stand out in the crowded inbox.
Dotdigital loves a seasonal marketing campaign. All the advice and tactics you need about seasonal email design, copywriting and customer acquisition can be found here.
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Email marketing
Father’s Day: email and subject line inspiration
Father’s Day is right around the corner and it’s time to put the finishing touches on our campaigns. To help you make the most of this celebration, we’ve put together some of our favorite email and subject line examples to inspire you this year.
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Email marketing
Five data points to help form your holiday marketing strategy
There’s no better time of the year to connect with your customers than the holiday shopping season.
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Email marketing
3 unforgettable email design tips
Discover our top tips for designing email marketing customers want to open this holiday season.
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Email marketing
8 tips for effective seasonal email marketing
Seasonal email marketing is upon us again. Sure, summer is still in full swing, but for retailers now is the time to start thinking about the holidays. Your email marketing...
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Email marketing
7 Boxing Day email marketing essentials
It’s time to talk about Boxing Day. That great public holiday synonymous with family, leftovers, and sales!
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Email marketing
15 Black Friday marketing hacks to drive sales
One week to go until the biggest retail rush of the year. Are you ready?
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Industry trends
13 killer Black Friday marketing hacks
Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.
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Email marketing
9 brilliant Black Friday marketing hacks
Black Friday is the most significant date in your ecommerce calendar. Consumers are digitally armed and eager for a bargain, but willing to spend. We've sought out every trick in the book to help you smash your seasonal sales.
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Email marketing
Making the most of your Black Friday campaign
According to Monetate, Black Friday is still a barometer of retailers’ performance for the rest of the season: more than two-thirds of companies that don’t hit their Black Friday average will fall short of their average for the holiday season as a whole.
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Email marketing
Happy Mother’s Day to all the brands out there!
Mother’s Day is one of the warmest and fuzziest days of the year, bringing families together, and giving recognition to loved ones. But what brands have done the best to translate these fuzzy feelings into revenue for their bottom line?
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Seasonal
Preparing for Black Friday
This Black Friday, dotmailer sent a whopping 123 million emails globally.
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Email marketing
Hubble, bubble, email and trouble
Make spooktacular returns on the Halloween hype
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Seasonal
How to prepare for APAC’s holiday season
It’s that time of year when our customers in Asia Pacific are prepping to bag holiday sales for their own answer to Black Friday and Cyber Monday: Click Frenzy in...
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Customer data
Tools and tips for data best practice
The GDPR is just around the corner. Now is the time to put these tools and tips in place to get your database clean and ensure it stays that way.
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Email marketing
Bag last-minute Halloween buyers before it’s too late
Haven't had the time to create a Halloween campaign for 2016? No worries - we've got you covered.
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Email marketing
How to share the love with your Valentine’s marketing
Is there more panic than love in the air when it comes to planning your Valentine’s Day marketing?
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Email marketing
Black Friday and Cyber Monday – Ready for the aftermath?
The Black Friday and Cyber Monday shopping periods are the two highest web traffic times of the year.
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Email marketing
The 4 customer segments email marketers must target this Christmas
If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December...
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Email marketing
5 holiday marketing emails you must send this year
Not in a position to get email automation up and running in time for the holiday selling window? A healthy shot of ‘manual’ email marketing will still do the trick....
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Seasonal
5 crucial email marketing strategies to get the most from Cyber Monday
Black Friday (the shopping day immediately following Thanksgiving in the US) represents a milestone in the retail calendar. But an increasingly stronger gauge of retail demand comes just a few...
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Email marketing
Email Marketing During The Holidays
If you market your product or service to professionals, business owners or entrepreneurs, you may think that holidays like Christmas or Easter (or any other bank holidays for that matter)...